38 | LUXlife Magazine n 2015, Gary sold the family business to pursue his and Sheila’s shared dream of setting up Millie’s Paws. As an experienced dog owner of 40 years, Sheila understands the needs of her customers and aims to excite them with quality brands and products that cannot be found in regular stores. Millie’s Paws is currently run by cocker spaniel Ava, honorary CEO and product tester, helping provide customers with safe, user-friendly pet products. At Millie’s Paws, there is a wide selection of dog accessories, food, toys, and treats for the four-legged friend in your life. The brand stocks products online and in-store, offering a click and collect service and free home delivery within the Aberdeenshire area. The team at Millie’s Paws personally packs every order to guarantee quality delivery with every purchase. The business prioritises the health and safety of dogs by only stocking food and treats from the UK or EU. Millie’s Paws aims to be a brand that customers can trust, and its owners are dedicated to providing care for their community. Owners Gary and Sheila have recently launched their own brand of dog accessories with a range of superior collars and leads, adding to their existing line of own brand food and treats. Millie’s Paws has secured a deal with a small manufacturing business based in Derby to design a range of drying coats with more products to come in the next few months. It was important to the company to keep the manufacturing process within the UK to support the country’s economy and reduce transportation emissions. Millie’s Paws is committed to fulfilling its social and environmental responsibilities through the sponsorship of dog-based events and its local football club. In the ever-evolving pet industry, the store chose to target only one type of pet in order to focus its attention on providing the highest quality products available. One of the brand’s main challenges is the growing number of businesses that have been established since their inception. During the pandemic, Gary and Sheila were able to overcome this by launching an unrestricted home delivery service. Dedicated to continuous research, the store reviews all new suppliers to ensure its products can be easily traced and are from sustainable sources. Its owners also believe in offering competitive value, understanding their customer’s needs, wants, and desires, with some customer groups more sensitive to price, whereas others are most interested in the product's qualities or features. As a family run business, Millie’s Paws is built on a foundation of honesty, family values, and customer loyalty. Dogs’ health and wellbeing are of the utmost importance, and the store is committed to providing safe, cost-effective Best Dog Care Retail Enterprise - Aberdeenshire Millie’s Paws is an independent family-run store dedicated to providing care and dog related products for its community. The boutique prides itself on being the first specialised dog shop in the Aberdeenshire area. Named after the owners’ beloved spaniel Millie, the business has grown through recommendations from its valued customers. Owners Sheila Taylor and Gary Jamieson had long envisioned establishing Millie’s Paws and are committed to their goal of providing owners and dog lovers with an exceptional shopping experience. Millie's Paws continues to attract customers with high-quality products and exceptional customer service and has been awarded a LUX Global Excellence Award for its outstanding efforts. products that make a positive difference to the lives of its customers. Through its work with experienced trainers and dog sporting groups, Millie’s Paws tests all its products to ensure they meet the company’s own high standards. Since its inception, Millie’s Paws has continued to reach new heights with plans to grow its operations in the future. Gary and Sheila aim to achieve this by importing high-quality products directly from renowned brands in Canada and the USA. They also aim to increase brand awareness through the further development of their own brand offerings. Plans are currently underway to obtain additional storage space to increase the brand’s stockholding and streamline its distribution. Lastly, a new and improved website will soon launch to improve customers’ online experiences with a simplified repeat ordering system. Customers are at the heart of Millie’s Paws’ operations, and it is the brand’s objective to amaze with consistently exceptional service and high-quality products. The family-run boutique is far from a generic pet shop, catering to all dog lovers with its extensive range of safe and user-friendly products. With the support of its four-legged CEO, Millie’s Paws’ will continue to provide an exceptional shopping experience for all visitors and advance its products to meet the evolving needs and desires of dog owners. The store’s dedication to dogs’ health and wellbeing has led Millie’s Paws to receive our award for Best Dog Care Retail Enterprise – Aberdeenshire. Contact: Sheila Taylor Company: Millie’s Paws Ltd Web Address: www.milliespaws.com I
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