Global Excellence Awards 2023| 41 Situated in George Town, the bustling capital city of the Cayman Islands, Rocky’s Diamonds is a family-owned jewellery store that specialises in providing highquality jewellery along with unforgettable customer service. Both duty-free and tax-free, the shop’s prices are irresistible. Here, we dive into the story of Rocky’s Diamonds and the reasons behind its success in the LUX Global Excellence Awards 2023. Most Creative Bespoke Diamond Jewellers - In the Cayman Islands Internally, Rocky’s Diamonds operates based on a culture of customer centricity, communication, and learning. This means that employees are expected to go the extra mile to help the customer and ensure that they are satisfied with their purchase. In addition, staff are encouraged to collaborate with their fellow team members, sharing their diverse ideas, concerns, and feedback with each other. Lastly, they are provided with extensive training programmes, workshops, and mentorship opportunities, helping them to upskill and reach their full potential. By staying true to its mission, valuing its customers, embracing innovation, and engaging with its community, Rocky’s Diamonds is building a successful and impactful jewellery business. Thanks to its excellence in all areas, it is proud to be the number one jewellery store in the Cayman Islands on TripAdvisor, a position it has held since 2016. Over the years, the store has received a multitude of positive reviews on the platform. For example, one satisfied customer shares, “Fantastic service! We are very happy with our purchase. We got a fabulous deal on a pair of 1ctw diamond stud earrings. I definitely recommend Rocky’s Diamonds and would buy from there again if we come back! Thank you.” In light of this glowing praise, it is no surprise that Rocky’s Diamonds has been named Most Creative Bespoke Diamond Jewellers, Cayman Islands, in the LUX Global Excellence Awards 2023. Rocky’s Diamonds has also won the gold award under three categories – Best Place to Work, Best Jewellery Store in Cayman, and Best Place to Buy A Local Gift – in the Best of Cayman Islands awards 2023. With a clear social responsibility in mind, Rocky’s Diamonds will continue to work tirelessly to support its community. In December, Rocky’s Diamonds runs the “Give a Gift that Matters” campaign where a part of the Christmas proceeds are donated to local charities. Rocky’s Diamonds also supports various other charities throughout the year and raises funds by donating gifts and prizes for raffles. The shop has also been a part of the Cayman island Chamber of Commerce mentoring program since 2015, where it sponsors ten adolescents each year in its Mentorship Program. In the years ahead, the shop will continue to create products that are unique and different to others on the market. Through this, it hopes to establish new trends and maintain its position at the forefront of the industry. With ambitious plans, Rocky’s Diamonds looks towards a bright future, and we wish it the best of luck in all its endeavours. Contact: Rakesh Baxani Company: Rocky’s Diamonds Web Address: www.rockysdiamonds.com n October 2014, Rocky’s Diamonds was established by Director Rakesh Baxani, a skilled gemologist who graduated from the Gemological Institute of America in New York. Having worked in retail for over 15 years, taking on roles at big corporations across the Caribbean, he was inspired to branch out on his own to create an honest jewellery store with a focus on delivering excellent customer service. With years of experience managing a similar jewellery shop in Grand Cayman, Rakesh was well-equipped to take on the task. Today, Rocky’s Diamonds boasts an excellent selection of quality merchandise. From mystical tanzanite and classical diamonds to radiant rubies and elegant emeralds, the shop’s collection is vast, consisting of a range of beautiful, unique designs that offer significant value. Each piece holds a personal story, whether it was crafted by local artisans or inspired by historical figures and cultural narratives. Operating in a populated sector, Rocky’s Diamonds sets itself apart from other jewellers through its commitment to customer service. The store is driven by a unique mission, which is to sell jewellery whilst creating lasting memories. From the moment someone walks through its grand doors, an excellent team of staff will work to create a welcoming and informative environment. They are highly knowledgeable and committed to providing guidance to each customer, educating them on the quality and properties of different gemstones, the history behind each piece, and the techniques used to create them. Furthermore, the Rocky’s Diamonds team are well-equipped to provide personalised recommendations, utilising up-to-date technology to enhance the customer experience. They can even arrange for a custommade piece to be created, tailored in line with the wearer’s exact preferences to reflect their individuality. I
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