Global Excellence 2024 | 5 From the very moment it was established, Ladybug Lashes has made a conscious effort to be eco-friendly, and is always searching for new ways to keep innovating and improving to ensure it stays at the very top of its game within the sustainable beauty industry. Opting to sell products such as UK-manufactured adhesives and cosmetics was a conscious decision, not only because they’re better for the planet (as they’re not transported halfway around the world) but also because Ladybug Lashes firmly believes in offering safe products to consumers. Louise understands just how important it is to know what goes into the products that are used, which is why she and the team take the time to learn about all the ingredients used and the manufacturing process that they go through. “By focusing on quality, we can offer our clients the very best products that are safe, effective, and environmentally responsible,” she elaborates. “We’re happy to invest more in items made in the UK because we believe that caring for our customers and our planet is more than worth it.” The beauty industry, and eyelashes in particular, is currently booming and keeps on growing each and every year. Whilst Ladybug Lashes is still a relatively new company where the bigger picture is concerned, it is certainly an exciting field to be involved in. However, as with most competitive industries, there are quite a few challenges that Louise and the team face and obstacles to overcome to ensure their continued success. One of the biggest issues is that some products out there simply aren't up to standard. Lash adhesives, for example, are considered borderline cosmetic, which means that they can sometimes contain questionable ingredients. In this regard, it is even more important for Ladybug Lashes to be focused on helping lash artists be more cautious, educated and well informed about the products they are purchasing and using on clients. “We're teaching professionals to carefully read Material Safety Data Sheets (MSDS) and to ask the right questions when choosing products,” states Louise. “It's so important to ensure the items they use are safe since we’re dealing with people’s eyes. Safety always comes first! By staying educated, we can take the industry forward and make it better for everyone involved.” Having built up a strong foundation of trusted and friendly connections and suppliers, Louise is always kept in the loop when it comes to emerging trends in the industry, including new laws, regulations, ingredients, designs and new products on the market. This not only keeps her products fresh, exciting and at the forefront of fashion, but also ensures the continued safety and sustainability of everything she offers. Within the company, Louise fosters a culture based on communication, mutual respect, encouragement and approachability. It is imperative that all staff abide by these core values and take them to heart, as Louise has. This way, everyone within the company is aiming for the same goal – to offer fantastic products that are safe and sustainable. In fact, Louise has designed an acronym for the team to follow, which keeps them following the fundamentals from the start. C – Communication: We have believed in great communication from the start, I love receiving your messages and emails and want this to continue as our business grows. R - Respect: Always believe in being respectful to everyone but also to each other. E -Encourage: We all need this every now and again, help is so important. A - Approachable: My door is always open, well my inbox but we always welcome questions, feedback good or bad, it's how we grow. T - Treat everyone how you wish to be treated. This is so important, and I have always been led by this. E - Empower. I will give you the tools and advice for you to grow. In recognition of this steadfast commitment to both its customers and to the environment, Ladybug Lashes recently excelled in the LUX Global Excellence Awards 2024, being named Best Lash Brand 2024 – England and receiving praise for its eco-friendly offerings with the prestigious Sustainable Packaging Excellence Award 2024. Now, Louise tells us there are exciting times ahead of her and the team at Ladybug Lashes! On a mission to grow her academy and expand the firm’s reach by turning talented lash artists into amazing educators, Louise’s goal is to offer top-notch training that won’t break the bank, making it accessible for everyone in the industry. Plus, she is also looking to provide freelance trainer opportunities. To top it all off, there are some fantastic new products coming out in 2025, which can’t be shared just yet, but we’ve been assured they will be worth the wait! “It’s amazing to see how quickly we've grown in just the last 20 months!” finalises Louise. “I couldn't have done it without the wonderful artists who have believed in us. “I feel so grateful and moved by all the support, and I want to give a special shout-out to my amazing team, lovingly known as my "bug babes." These fantastic ladies help with everything from support to sharing useful educational content - they truly are invaluable!” Contact: Louise Johnson Web Address: www.ladybuglashes.co.uk
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