Nov24239 6 | LUXlife Magazine Based in Scotland, The Watch Room is a multi-award-winning, 5-star rated, luxury watch business that has helped thousands of customers achieve their luxury watch goals. Founded and owned by Geoff Swindells, the company is one of the fastest growing and most respected luxury watch dealers in the UK and excels in selling, buying and sourcing outstanding timepieces from all leading brands including Rolex, Audemars Piguet, Patek Philippe, Omega and Tudor. With new stock added weekly, The Watch Room carries a large amount of beautiful timepieces ready for immediate delivery, all of which carry exceptional craftsmanship and timeless elegance. Geoff is passionate about watches, and motorsport, which often go hand-in-hand and he has been carefully curating the world's finest luxury timepieces for more than 30 years in his own personal collection whilst he worked in the banking industry. Experienced in sourcing luxury watches from around the world for family and friends too, Geoff established The Watch Room in 2018, calling on his extensive network of contacts in the watch industry to help him realise his dream. Today, reputation precedes The Watch Room and it is renowned for offering some of the finest pieces available, and Geoff’s enthusiasm and expertise is clear. “Our reputation as a leading UK-based luxury watch dealer has earned us multiple awards and is built on the core values of trust, dedication, and excellence,” Geoff tells us proudly. “Every single watch we take into stock is checked by our master watchmaker for authenticity and function. You can rest assured that you are buying a high-quality genuine timepiece every time you shop with The Watch Room, and our 12-month guarantee stands behind this.” The luxury watch industry is currently booming and top-end watches remain in high demand, with demand hugely outstripping supply. Premium brands such as Rolex, Audemars Piguet and Patek Philippe want to maintain the exclusivity of their brand, which means that owning one of their statement timepieces a truly unique and unrivalled experience. “The big brands don’t want every man and woman in the street to have one of their watches,” Geoff elaborates. “If everyone could have one then demand would diminish significantly and many people wouldn’t want Best Independent Luxury Watch Retailer 2024 – Scotland Easily the most trusted watch dealer in Scotland, The Watch Room stands head and shoulders above the rest. Not only does it have a plethora of luxury watches for sale, but the dedicated team has the experience and background knowledge to ensure that each and every client gets exactly what they are looking for. With exceptional customer service positioned at the very core of the business, Owner Geoff Swindells strives to ensure that each purchase made is a one-of-a-kind experience. We find out more from Geoff in the wake of The Watch Room gaining notable recognition in the LUX Global Excellence Awards 2024. one. Across the entire luxury goods sector, people want what they can’t have, which drives desirability for the world’s finest brands.” He also explains that demand for these exceptional items has altered somewhat since its peak, which was during the Covid pandemic and subsequent lockdown, and watches are much more affordable now than they have been for many years. In fact, if you’re looking to invest in a luxury timepiece, there’s never been a better time to add one to your collection! To stay ahead in the luxury watch industry is relatively easy for Geoff as he continues to tell us more about how he achieves and maintains his position at the top. “Innovation is not particularly fast-paced in the luxury watch space,” he states. “Understanding the changing nature of what people want to buy, which watches are popular, and ensuring we have sufficient stock or quick access to ready stock is key for us. We also keep on top of current price trends to ensure we are always competitive with our offerings.” When selling such high ticket and immensely desirable items, such as luxury watches, the buying experience is almost as important as the purchase itself for the client. Geoff ensures that every single customer he communicates with gets star treatment, with outstanding customer service being at the very heart of The Watch Room’s internal culture. As an established dealer, with more then three decades worth of experience, Geoff stands tall above the rest, easily differentiating himself against competitors. With a strong online and social media presence, The Watch Room has collected a whole host of glowing five-star reviews over the years from delighted customers who have not only found the watch of their dreams, but also experienced the elite nature of Geoff’s exceptional attitude towards his clients. “When you deal with a business that is run by time-served professionals who are all long-term personal watch collectors, you get a very different buying experience,” he enthuses. “The Watch Room will take the time to chat through your intended purchase, understand your watch history and future aspirations and ultimately help ensure you are picking the right watch for you.”
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