Global Excellence Awards 2025 | 15 Transformative Skincare Brand of the Year 2025 – UK The beauty and skincare industry is a highly competitive market, with an overwhelming number of generic products that fail to deliver on their promises. In such a saturated space, one brand is finding an opportunity to stand out by offering unique, high-quality solutions that are backed by science and tailored to meet real needs. By focusing on solving specific skin problems, âme pure® has built a solid reputation for delivering results its customers can trust. As âme pure® is named in the Lux Global Excellence Awards 2025, we heard more from Founder and Chairman Morten Sundsto. Founded with a mission to deliver professionalgrade skincare solutions for all, âme pure® specialises in innovative, clinically proven products designed for clients ranging from avid skincare enthusiasts to individuals seeking effective solutions for specific challenges. The brand is passionate about empowering individuals to achieve their best skin, with products including microneedling systems, collagen-stimulating gels, chemical resurfacing treatments, and high-performance moisturisers. From anti-ageing and acne to pigmentation and overall skin rejuvenation, âme pure®’s products are developed with cutting-edge technology and backed by science. All products are made in-house to maintain complete control over quality and innovation, combining the finest active ingredients with the latest advancements to ensure its formulations are both effective and safe. These high-quality solutions are offered at affordable prices, ensuring that achieving healthy, radiant skin is within reach for everyone. “At âme pure®, we believe that great skincare shouldn’t come with a hefty price tag.” “Skincare is both a science and an art, and we are dedicated to delivering solutions that are as luxurious as they are effective,” Morten stated. “Innovation is at the heart of everything we do. From deciding on the perfect texture and scent to designing the look and feel of each product, we ensure that every detail aligns with our commitment to excellence. By staying ahead of industry trends and continuously researching new technologies, we create products that not only meet but exceed our customers’ expectations.” âme pure® maintains this market-leading position by collaborating closely with scientists and experts, ensuring its ingredients and formulations remain cutting-edge. Trends also play a key role in shaping its approach, not by following them but rather by listening to its customers’ wants and needs. âme pure® views customer feedback as invaluable, actively using it to guide its development and deliver solutions that are inspired by their diverse desires. To strengthen this connection, the brand regularly distributes questionnaires to its loyal customers, identifying what products they wish to be developed and what skin concerns need to be addressed. This enables âme pure® to create products that truly make a difference to people’s lives, targeting specific niches in the market and creating innovative products that genuinely solve problems. âme pure®’s customer-centric approach has earned the brand incredible loyalty, with 85% of its sales coming from returning customers who love and rely on its products. The future of âme pure® appears to be incredibly promising, as the brand continues to expand its reach and innovate in the beauty industry. In recent years, âme pure® has successfully entered many of the largest marketplaces across Europe, which has made it easier than ever for customers to experience the unparalleled quality and effectiveness of its products. Now, the goal is to continue spreading across Europe, ensuring that every individual is given the opportunity to sample what âme pure® has to offer. Despite the rising costs throughout the market, âme pure® remains steadfast in its commitment to providing top-quality products, championing high doses of active ingredients at affordable prices. This dedication to excellence and accessibility will always be at the heart of âme pure®, underpinning its well-deserved recognition as the UK’s Transformative Skincare Brand of the Year 2025. “Looking ahead to 2026, we are thrilled to announce plans to launch a range of new and exciting products that we believe our customers will truly love,” Morten announced. “These innovations will continue to reflect our passion for solving real skin concerns while staying ahead of trends and delivering the results our customers have come to expect from âme pure®. With our ongoing expansion and commitment to innovation, the future is bright for âme pure®, and we can’t wait to share what is next with our loyal customers and new audiences alike.” Contact: Morten Sundsto Company: âme pure® LTD Web Address: www.amepure.co.uk
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