Global Excellence Awards 2025 | 17 In an increasingly competitive luxury market, today’s discerning customers demand unrivalled authenticity and uncompromising quality. Based in Hong Kong, Stylekiki blends deep expertise in luxury fashion with a steadfast commitment to customer satisfaction, positioning itself at the forefront of the industry and empowering clients to shop with confidence, knowing they are investing in genuine, high-quality goods. Following Stylekiki’s recent recognition in the LUX Global Excellence Awards 2025, we spoke with Founder Crystie Li to learn more. Best Personal Shopping Service 2025 – Hong Kong & Premium Retail Innovator of the Year 2025 them the convenience and intimacy of a personal shopping advisor from the comfort of their own homes. As the global economic landscape has shifted, however, the demand for luxury goods has experienced a significant decline. Whilst this has indeed impacted Stylekiki’s sales, the challenging period has also opened up new opportunities for the brand. Recognising the evolving consumer landscape and the growing awareness of personal care, wellness, and holistic health, Stylekiki has made a strategic transition through 2025, transforming into a multi-category lifestyle store. “This shift has allowed us to cater to an increasingly conscious consumer base that prioritises self-care, mental health, and overall wellbeing,” Crystie explained. “We are committed to providing high-quality products that align with the demands of this new market. With years of experience and a deep understanding of luxury and quality assurance, we are confident in our ability to select premium personal care and wellness products that meet the high standards our customers expect.” This transformation signifies Stylekiki’s commitment to not only adapting to market changes but also to setting new standards with products that genuinely meet the needs of modern consumers. The brand has demonstrated its ability to view obstacles as opportunities to bring greater value and more tailored choices to discerning customers, a perspective grounded in an unwavering dedication to quality, customer satisfaction, and adapting to the future of retail. Looking to the future, Stylekiki’s focus remains firmly on innovation and delivering exceptional service to its clients. The brand is dedicated to maintaining the highest standards of product quality and customer experience, ensuring that every interaction reflects its core values. Beyond continuous improvement, Stylekiki aspires to extend its culture and vision beyond borders, aiming to introduce its philosophy of excellence, craftsmanship, and personalised service to the global stage. “We believe that true success is not only measured by growth, but also by the impact we make and the reputation we earn,” Crystie concluded. “By sharing our commitment to quality and innovation, we hope to inspire others and build a worldwide community of likeminded customers and partners. As we continue to evolve and expand, we remain committed to upholding our principles and pushing the boundaries of excellence. Our journey over the past decade has laid the groundwork, and we are excited to elevate our brand to new heights.” Contact: Crystie Li Company: Stylekiki Limited Web Address: www.stylekiki.com or over a decade, Stylekiki has been carving a niche in the luxury retail market as a pioneering force in the boutique-style online live trading of second-hand luxury goods. More than a retail store, Stylekiki is a destination for fashion aficionados seeking a one-stop, personalised service. Serving a client base that includes celebrities, influencers, and high-net-worth individuals, the brand offers them a curated selection of first- and second-hand luxury handbags, clothing, footwear, accessories, jewellery, watches, and gold ornaments. Whether sourcing rare luxury bags or offering insights into the latest trends, the Stylekiki team is equipped to deliver an unparalleled shopping experience. Its professional consultants work closely with clients to understand their style preferences and needs before providing bespoke recommendations that elevate their personal style. This is complemented by meticulous verification from a certified team of experts, ensuring each piece meets the highest standards of authenticity and craftsmanship. Stylekiki’s sustained success has been steered by Founder Crystie Li, a seasoned professional boasting more than 20 years in the luxury industry. Driven by her passion and commitment to authenticity and excellence, Crystie has even personally attained certification as an appraiser in both Japan and mainland China. Her dedication is a crucial aspect of Stylekiki’s focus on authenticity, maintaining the brand’s reputation for providing only genuine luxury goods. As one of the first companies in Hong Kong to embrace the concept of boutique-style second-hand luxury retail, Stylekiki has led the way in merging traditional luxury shopping experiences with innovative retail technologies. The company’s foray into online live sales has redefined how customers experience shopping for high-end products, offering F Stylekiki Limited
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