22 | LUXlife Magazine n a mission to elevate the beauty industry in the US by teaching estheticians and providers how to deliver melanin-safe results, build successful businesses, and operate with the level of integrity and excellence that their clients deserve, AVM Beauty’s unique combination of advanced education, hands-on training, online courses, and corrective skincare protocols is helping to set a new precedent in this space. Innovation is the common theme across this portfolio, the aim being to keep its students and clients one step ahead of current shifts. More than just coaching, AVM Beauty offers mentorship for those estheticians ready to take that next step – be it getting started with their own beauty empire or levelling up an operation they have already worked hard to build. By combining real talk, customised strategies, and spiritual alignment, Ashlei helps her students with building their clientele, strengthening the presence of their brand, improving the results they provide, overcoming fear and confusion, and realising the full potential they have as the CEOs of their burgeoning enterprises. Ashlei empowers her students to realise this through three packages of coaching services delivered through AVM Beauty, each of which offers a different level of access to her energy and guidance, depending on the level a student is at. For example, for new estheticians or those in need of clarity regarding their next step, the Foundations First package is the ideal choice. The Booked & Branded package then goes into more detail, with the top-level Glow CEO package being ideal for proven beauty professionals looking to hit the big time. Of course, this is just one half of AVM Beauty’s operation, and the other part of the business sees Ashlei leverage her almost 25 years of experience in the beauty industry to offer a comprehensive treatment menu for her own clients. Spanning everything from rejuvenating facials such as GlowSculpt – recognised here with an award due to the standout results it offers through its advanced EMS/EL technology – to back treatments, dermaplaning, and LED light therapy, these services offer real results without the invasion of Botox or fillers. Exploring this further, Ashlei commented: “The esthetics industry in the US is rapidly growing, especially when it comes to corrective skincare, regenerative sciences, and non-invasive treatments. Clients are moving away from Botox, fillers, and aggressive lasers and are seeking safer options that support their long-term skin health, especially for melaninrich skin.” By catering to the melanin-rich consumer and focusing on Skincare Innovator of the Year 2025 – USA & Skin Rejuvenation Service of the Year 2025 (USA): Glowsculpt Facial The blend of luxury corrective skincare services and award-winning esthetician education is at the heart of AVM Beauty, a melanin-safe skincare expert renowned for non-invasive regenerative facial treatments including GlowSculpt. Whether it is delivering one of these signature facials or advanced microneedling training to its fellow estheticians, AVM Beauty prides itself on standing for elevated, red-carpet results in this field. On the back of its dual recognition in this programme, we had the pleasure of catching up with Ashlei Martin, the visionary behind AVM Beauty, for more. safety, innovation, and non-invasive results in this space, Ashlei is at the forefront of this industry pivot. As for how she continues to plan ahead in an sector that is rapidly changing, Ashlei uses her knowledge to educate herself even further, be it reading the latest medical journals or gaining insights from the global skincare community. Given she is also currently a student at Formula Botanica in the UK, where she studies cosmetic formulation, it is unsurprising that Ashlei’s dream is to one day develop her own skincare brand, which we may one day see be rolled out under the AVM Beauty umbrella. The focus would again be on melanin-rich skin. With the future of skincare for melanin-rich skin being ushered in as we speak – thanks in no small part to this esthetician in Hyattsville, Maryland – Ashlei is proud to help pioneer an era where non-invasive, regenerative, and melanocyte-intelligent treatments are the norm in this industry, not the exception. Ashlei added: “I’m building protocols and formulations showing how melanin truly functions, something the industry has overlooked for decades.” Ultimately, this award is more than just recognition for Ashlei and AVM Beauty, it reaffirms that she is creating something which is not just highly innovative, but indicative of the direction this entire field is heading in. On the back of this, it is our pleasure to champion Ashlei’s stellar work, more on which can be found by visiting the link below. Contact: Ashlei Martin Company: AVM Beauty Web Address: https://www.avmbeauty.com/ O AVM Beauty
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