24 | LUXlife Magazine Best Luxury Beach Accessories Brand 2025 Every once in a while, we stumble across a brand offering the one product you never knew you needed, then cannot live without. This was certainly the case with the simple yet revolutionary SandBrush™, the premier beach accessory provided by SandBabes ®, a UK-based, California-inspired, woman-led brand. On the back of her brand being recognised with an award in this programme, we caught up with Holli Giusti for more on how her love for the beach turned into must-have accessories. An avid traveller and beachgoer originally from Orange County, California, Holli is no stranger to the biggest headache that comes from a holiday or a simple visit to the beach: sand getting everywhere. With the SandBrush™, Holli’s fellow beach-lovers can say goodbye to sandy feet that get all over your shoes, car, boat, hotel room or home. With this soft and natural brush being gentle enough to use even on the faces of her children, it’s still much more effective than water, towels, and other sandremoving solutions. This brush really marked the beginning of SandBabes®’ journey, and the company today offers a number of accessories all created under the brand’s unofficial motto: “Embrace nature with a touch of luxury.” The curated collection of high-end beach accessories on offer from SandBabes® reflects this at every turn, from its beach bags and towels to its wine accessory kits. Everything anybody could ever need for their holidays in the sun is available here, and this unique line has items suitable for men, women, and children alike. Guided by the core values of exclusivity, sophistication, sustainability, and innovation, what sets SandBabes® apart is that it not only knows exactly what people need for the beach, it has gone about creating it all using only the finest materials and the most caring processes. Thus, Holli told us: “SandBabes® epitomises the essence of sun-soaked elegance and sophistication.” The brand is dedicated to providing unrivalled products for discerning travellers, ensuring that they feel pampered and stylish against the backdrop of a beach paradise. Taking a closer look at the inspiration behind this range more generally, Holli explained how all of these accessories were born out of an inability to find the items that she and her family had wanted and looked for but could not find at either the right price or with a high enough level of craftsmanship. Thus, many of these products have more than one use, and they are all easy to throw in a bag and take to the beach without a second thought. As mentioned above, the added bonus is that they are all natural, ecofriendly, and sustainable. “Every product solves a problem (or three). Then I design and curate ideas around this and think how to make them different and multifunctional. As a frequent traveller and mom to two young daughters, I need things to be quick, easy, and high quality.” SandBabes® also partners with a number of businesses relating to the beach and tourism industry, such as hotels, resorts, and beach clubs. These partners can even order custom-branded versions of these products, giving their clients a chance to keep a reminder of their sun-soaked holidays for years to come and get advertising in the process. Holli seeks out these collaborations as a way of overhauling the low-quality gifts usually offered in hotel rooms around the world, replacing them with items that will be cherished. This push towards gifting and collaborations across B2B and B2C channels alike is the primary way that the brand is seeking to raise awareness of is products, and this forms a big part of its plans for 2026 and beyond. Going deeper into this, Holli explained: “We want SandBabes® to be the go-to beach brand everyone adores and thinks of before heading to the sandy shores.” If the time between Holli establishing the brand in 2023 and today is anything to go by, SandBabes® is more than capable of achieving this ambitious aim. Having built a brand that is fun, cheeky, sexy, and classy all in the same breath, Holli’s drive to make SandBabes® as exciting, collaborative, and creative as it can be is something that shows across its line of products, especially the flagship SandBrush™. This accessory should be on everyone’s product list for their holidays this year, and with a number of different styles to choose from – three with handles showcasing beach-related items – there has never been a better time to usher in a new era, one with no more sandy toes. Contact: Holli Giusti Company: SandBabes Ltd Instagram: @sandbabes.official Web Address: https://www.sandbabes.com/
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