30 | LUXlife Magazine egardless of what a person knows about whisky, the collectors and specialists behind World of Whisky will help them to make the most of their investment in it, leveraging a shared knowledge and network of contacts across buying, selling, and collecting to make investing in whisky a breeze. Whether an investor wants to purchase a cask of their own to sit on as it increases in value or bottle their whisky and sell it under their own brand, this brokerage can help turn what is a tangible and luxury item into added value for its clients. As for how this process works, World of Whisky prides itself on connecting masters of their craft (some of the world’s finest and most highly awarded distilleries) with its own whisky connoisseurs, leading its clients to be able to purchase new and rarer casks alike at wholesale rates. The team here take care of everything from start to finish, and getting the ball rolling is as simple as reaching out, reading and accepting the proposal which is made for them and tailored to their specific goals and situation, and then watching their asset grow. Where World of Whisky’s London-based experts shine in particular is in the industry connections they have forged across both Scotland and Ireland, with the whisky casks in the former being in high demand but short supply globally and the whiskey casks in the latter being more attainable whilst still offering attractive returns. For example, a staggering 478% increase in the value of Scotch whisky casks has been experienced, with a 140% increase in the value of Irish whisky in the tenyear period between 2010 and 2020. Private investors can also rest easy as World of Whisky will arrange secure storage of their investment in either a bonded warehouse or with the distiller directly. All of the relevant documentation and insurance is also provided, alongside regular updates on the performance of the global whisky market, ensuring that an investor feels secure and in the loop at all times. Then, if and when it becomes time to sell, these same experts help their clients to choose the best exit strategy for them, helping them to maximise their returns. A sale can be carried out any time after three years of ownership, but the majority of World of Whisky’s clients hold their whisky for at least five years. The longer it is held, the more return can be expected on it, with single malt whisky in particular experiencing significant price hikes in years five, eight, and ten, as this is when it is most desirable. These sales can take place either to other whisky brands seeking mature stock, to collectors/fellow private investors, at a whisky auction, to private labels, or back to the brokerage itself. If this sounds appealing, then joining World of Whisky is incredibly straightforward, and perks such as the World of Whisky Club – platinum Best Whisky Investment Brokerage 2025 Whisky (or whiskey if you’re in Ireland) may not be the first thing that comes to mind when thinking about investing, but with this amber nectar being highly desirable and offering perks including being exempt from capital gains tax when sold, it is definitely worth considering kick-starting an ownership journey in this realm. There to help with every stage of this is World of Whisky, which works with beginners and seasoned investors alike, guiding them through the entire process of cask ownership. membership to which is provided to all investors who cross a certain threshold with the amount they invest – see exclusive access to events (both virtually and in person), free distillery visits, a tasting gift box, and other such incentives. This is on top of the quarterly magazine provided and the constant support and advice this team deliver on request, making this an experience like no other. Ultimately, in a world of alternative and digital investments, a physical asset like whisky is far less risky or volatile than many of the options out there, not to mention simply being a much more interesting and exciting community to become apart of. The added option of being able to trade, bottle, sell, or auction at an investors own discretion through World of Whisky makes this brokerage the ideal choice for those looking to take their first steps into this world, or for experienced whisky investors in search of the gold standard. More on the world of wholesale premium cask whisky ownership that awaits World of Whisky’s private investors can be found by visiting its website, linked below. Contact: Lee Cannon Company: World of Whisky Web Address: https://www.worldofwhisky.co.uk/ R
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