Global Excellence Awards 2025 | 31 Most Innovative Global Travel Content Platform 2025 Next to actually doing the travelling yourself, there are few things more comforting and engaging than reading someone else’s travel stories. When that person has visited more than 150 countries across seven continents and has tales from each tucked away – as is the case with Susan Badger – this is especially true. Through Elite Globetrotters, Susan shares authentic destination expertise and travel storytelling, providing experiential travel tips and global insight whilst also serving as the ultimate travel confidante for her readers. We caught up with Susan for more on Elite Globetrotters. Whether a traveler is planning a Great Migration safari in Africa or escaping to a tropical paradise, Elite Globetrotters’ region-by-region guide serves as luxury travel inspiration for global explorers, with its curated itineraries and boutique travel planning making an exciting adventure that fits both style and budget just a few clicks away. The years of experience Susan has vacationing all over the world serves as the foundation of the Elite Globetrotters luxury travel lifestyle brand, which exists to make travel better. The heart and soul of Elite Globetrotters, Susan is an adventurous and inspiring individual who does more than just visit countries – she lives and breathes discovery and immersing herself in the magic of new places and adventures. Having set foot on all seven continents, Susan has visited enough places to fill a dozen people’s bucket lists, and whether she was lolling on a beach in Bali, dancing through the streets of Rio, or cruising the Mediterranean, she has done it all with a camera in one hand and a glass of wine in the other. As an impassioned storyteller and photographer, Susan has spent the last decade or so documenting these travels she has been on – usually with husband David – through journals and personal reflections. The contents of these keepsakes comprise many of the words and images published on Elite Globetrotters’ website, reflecting Susan’s pledge to sharing her own journeys and experiences as a way of helping others to maximise their vacation days or retirement. In this way, the platform feels both educational and yet deeply personal. “If I’m writing about Capri, I won’t just list the sights – I’ll tell you where we had a fabulous cocktail while watching the sunset across the cliffs, the restaurant with the unforgettable dessert room, or how to enjoy the perfect day circling the island by boat.” Elite Globetrotters not only writes immersive articles on destinations worldwide and offers curated itineraries and unique travel insights, it also boasts a lifestyle section and an online shop selling jewellery inspired by these journeys. The Edit is the section of the platform where Susan’s travel stories, destination spotlights, and practical trips can be found, and a dedicated booking page even allows readers to browse group travel opportunities or access personalised planning and guidance for their own travel delivered by Susan herself. This unique combination is what really makes Elite Globetrotters stand out, with the platform being intentionally designed to bridge the gaps between all of the experiences that define the online travel space. Susan explained: “Traditional travel advisors sell trips, but don’t create editorial content or lifestyle experiences. Travel bloggers tell stories but rarely offer professional planning. Magazines feature destinations but don’t guide you through the journey. Lifestyle brands sell you products without any real-world context.” She continued: “Elite Globetrotters is different by design. I don’t just inspire travel – I live it, design it, curate it, and book it. This isn’t just a blog, a travel agency, or a shop. It’s a complete travel ecosystem that blends editorial storytelling, planning tools, curated products, and human insight in one place.” These lived experiences make Elite Globetrotters the perfect partner in a world where travel is booming again, with a new type of travel – JOMO (the joy of missing out) becoming popular as people look to avoid the usual tourist hotspots. All of this could not have come at a better time for Susan, who told us that 2026 will be the breakthrough year for Elite Globetrotters, which is bringing more storytelling, video, and editorial features to the Edit, as well as developing its traveller-specific offerings and lifestyle shop to make experiencing the world with wonder, style, and genuine connection more straightforward than ever. As the brand expands, Susan remains committed to keeping her authentic voice at the centre of it, as this is what keeps people coming back. Contact: Susan Badger Company: Elite Globetrotters Web Address: https://eliteglobetrotters.com/
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