Global Excellence Awards 2025 | 33 Jewelry tells a story of its wearer, often through the materials used, the designs chosen, and the delicate craftsmanship involved. Each piece carries its own unique narrative, reflecting its wearer’s identity and life experiences. This belief is perfectly captured in the timeless, luxury jewelry carefully crafted by Jacquie Earle, the award-winning Founder and Owner of Willow Diamonds. As Jacquie is celebrated in the LUX Global Excellence Awards 2025 for her unique creations, we spoke with her below to find out more. Most Innovative Jewelry Designer 2025 (USA): Jacqueline Earle The transition to jewelry was both an exciting and challenging time for Jacquie, as creating jewelry is an incredibly personal and emotional process. She found that working with an enormous array of stones in various shapes and sizes and crafting those elements into a finished piece is akin to cooking or baking, and believes that the ultimate outcome will always depend on how the finished piece is experienced. “It always surprises and amazes me how jewelry can look differently on different people,” she told us. “And then, like falling in love, you find the perfect match! The happiness and joy – that smile and light in their eyes when a piece fits perfectly – is always amazing.” Jacquie went on to establish Willow Diamonds in 1998 and has since spent almost three decades forging a path as a distinguished designer in the fine jewelry landscape. She has cemented the Willow Diamonds brand as the go-to jeweler for exquisite craftsmanship and breathtaking designs. At Willow Diamonds, the jewelry’s true beauty resides less in the materials used to construct a piece, and more in the stories that a piece represents and carries with it through the years. Leveraging her background in fashion and ballet, Jacquie designs jewelry that suits the body’s natural mobility – crafting pieces that are fluid and elegant, with a simplicity that is designed to complement today’s active wearer. With designs that are made to come alive and complement the modern active lifestyle, many of Willow Diamonds’ pieces have become beloved staples that clients wear from Pilates and yoga classes to the rest of their day. Willow Diamonds’ signature Firefly collection demonstrates Jacquie’s innovative and unique technique, laser-piercing diamonds and setting them with the brand’s proprietary invisible platinum wire. The Firefly diamonds distinctly contrast traditional heavy metal mountings, which occlude the diamond’s natural fire and light. This collection has been designed in complete alignment with the Willow Diamonds motto: “If You Love Your Diamonds… Set Them Free!”® With such a unique perspective on jewelry and the most cutting-edge designs, it is no wonder that Jacquie Earle has been named the USA’s Most Innovative Jewelry Designer 2025. This year will see further success for the visionary, as the brand prepares to introduce a new Jacquie Willow collection in 2026, which will showcase her unrivaled work with champagne diamonds and unique precious gemstones. Stay tuned for what’s coming next, and discover the current wonders available on the Willow Diamonds website. Contact: Jacqueline Yu Earle Company: Willow Diamonds Web Address: www.willowdiamonds.com ynonymous with quality and elegance, Willow Diamonds is a leading jewelry brand located in the heart of New York City’s old jewelry district on 47th Street. The studio undertakes all design work and craftsmanship in-house, with collections focusing on natural diamonds, 18K gold, platinum, and rare and unique colored gemstones. At the core of each collection is a deep commitment to excellence and innovation, which shines through custom, luxurious pieces that are as unique as each client it serves. “At Willow Diamonds, we embrace Old World jewelry-making techniques with our amazing team of artisans and skilled jewelers,” said Jacquie. “We combine our artisan skills with modern laser technology to cut diamonds and other gemstones. The result is a modern, fluid look and feel to our jewelry. Our work is always evolving with the discovery of new and exciting precious gemstones with innovative cuts and new shapes.” The team is led by Founder Jacquie Earle, a world-renowned jewelry designer who has created a niche in the market by combining diamonds set in traditional mountings with laser-pierced diamonds set in proprietary platinum invisible mountings. Jacquie has earned international recognition across Europe and the United States, notably for her innovative jewelry design work and strong ethos for sourcing responsibly. Jacquie’s journey into the world of jewelry began more than 20 years ago, while she was working as a textile designer for both fashion and home decorative markets. As a former designer and ballet dancer, she has always been attracted to jewelry, holding a fascination for diamonds and natural gemstones, as well as the seemingly endless possibilities of versatile precious metals. S
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