Global Excellence Awards 2025 | 37 The luxury retail industry is navigating a credibility crisis, with overcommercialisation, mass production, and diluted storytelling drastically distancing customers from the origins and standards traditionally associated with the sector. Viewing this obstacle as an opportunity to rebuild trust, The Luxe Canada is meeting the growing demand for authenticity and accountability head-on through ethical sourcing, heritage partnerships, and transparent narratives. Following The Luxe Canada’s recent recognition in the LUX Global Excellence Awards 2025, we spoke with Country Director Katreen Mae Sunido-Alog for more. Best Ethical Luxury Retail Platform 2025 & LUXlife Digital Storytelling Innovation Award 2025 leadership and affiliate network travel to Florence twice a year to train directly with master artisans – an uncommon practice in modern retail underscoring the brand’s commitment to craft integrity. This mentorship has directly influenced the creation of The Luxe Canada’s proprietary designs, including the Intrecciato Arno Card Holder and Intrecciato Ponte Vecchio Key Ring, both rooted in Florentine craftsmanship and designed by EUCB Founder Love Miracle. “What distinguishes The Luxe Canada is its dual identity: it is both a luxury retail platform and a storytelling institution,” said Katreen. “While many competitors prioritise product turnover, The Luxe Canada focuses on legacy creation. Each product is contextualised through history, place, and process, inviting clients into a lineage rather than a transaction.” Equally important to The Luxe Canada is creation with conscience. The brand believes that innovation should strengthen – and not replace – craftsmanship and pursues ethical systems over automation and mass scalability, utilising transparent sourcing, small-batch production, and education-led storytelling that informs and elevates the client experience. The team leverages this ethos daily, integrating digital editorial formats, immersive client education, heritage-based product development, and ethical retail frameworks across The Luxe Canada’s operations. The Luxe Canada continues to uphold this ethos as it enters the new year; through 2026 and beyond, the brand aims to further deepen its position as a global reference point for ethical luxury. The Luxe Canada’s growth will remain intentional, prioritising integrity over scale through plans to expand its heritage collections, extend its educational initiatives in Florence, and continue the development of proprietary designs rooted in traditional craftsmanship. Since its inception, The Luxe Canada has demonstrated a dual commitment to upholding both ethical luxury and narrative excellence across its operations. This commitment has played an instrumental role in shaping the brand’s identity, establishing The Luxe Canada as a guardian of craftsmanship restoring meaning to luxury and reconnecting products with their origins, makers, and stories. In recognition of its significant contributions to the luxury retail sector, The Luxe Canada has earned the LUXlife Digital Storytelling Innovation Award 2025, in addition to being named the Best Ethical Luxury Retail Platform 2025. Contact: Katreen Mae Sunido-Alog Company: The Luxe Canada Web Address: www.theluxecanada.com perating as a bridge between heritage artisans and modern global audiences, The Luxe Canada is an ethical luxury retail platform and storytelling-led commerce brand operating under the EUCB Group. Founded on the belief that true luxury must be anchored in integrity, craftsmanship, and human connection, the company curates and develops luxury leather goods, accessories, and experiences that celebrate heritage over excess. Taking a dual-pronged approach to affordable luxury, The Luxe Canada operates two distinct branches: Main Pillar Collections and The Marketplace. The Main Pillar Collections include pre-loved designer merchandise, jewellery made locally in Hong Kong, and items sourced directly from European factory outlets. Each item has its own Certificate of Authenticity and offers flexible layaway options for accessible entry points into the luxury market. In parallel, The Marketplace serves as a platform for independent sellers around the world offering discounted designer goods through an off-price retail model. The system relies on excess inventory from department stores, enabling substantial savings for consumers without ever compromising on quality. While each of these branches serves a unique purpose, they both maintain The Luxe Canada’s commitment to quality and integrity. These branches are offered to a discerning clientele, comprising global consumers, collectors, and professionals who value authenticity, transparency, and narrative-driven luxury in opposition to trend-based consumption. A defining element of the brand’s approach is its direct work with historic ateliers in Florence, Italy, which enables its community to engage with luxury at its source, instead of through detached retail channels. Most notable is the brand’s close relationship with Scuola del Cuoio, one of Florence’s most revered leather schools. The Luxe Canada’s O The Luxe Canada
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