Global Vegan Awards 2021

Page 6 www.lux-review.com LUX 2021 Global Vegan Awards Sep21550 nature of the top designers have simply been bestowed upon the company, which has opened up personality-fuelled, unconventional designs to a wider audience. Additionally, its use of colour can be traced back to the delightfully bright designs of the aforementioned creatives, as it refuses to shy away from being bold or ornate. However, in spite of its recognisable inspirations, Vendula London is its own brand and is paving the way forward with its combination of glamour and surrealism. In order to create its fantastical pieces, it is imperative that the Vendula London team works in a dynamic, efficient manner. With products coming fresh off the in-house design team’s sketchbooks, the company is a hotbed of creativity and encourages its designers to push boundaries and exceed the limits of normality. Therefore, it is not uncommon for the production team to wonder if such an item could be created – but, with a great amount of innovation and effort, they do. Bringing together fashion-forward, talented people, Vendula London is, at its core, a large family, with every member playing a crucial role in the success of the brand. Each team member is invited to join the brainstorming sessions for new items as the business truly values the input of every member, understanding that the best ideas can be found in unexpected places. Ultimately, experimentation and ingenuity lie at the heart of the company, remaining unchanged since the founding of the brand. It is with this process firmly in mind, that Vendula London searches for passion within prospective recruits since the brand pours an abundance of love and care into its products. The ability to develop original ideas is highly valued, as each team member gets involved, it is only natural that this trait is desired. Future employees are expected to understand the necessity of excellent customer service and contribute to the client-centricity of the brand – Vendula London believes that customers take precedence over anything else. Owing its success to a diverse client base, Vendula London attracts all kinds of customers. With a large audience primarily between the ages of 24 and 64, the business appeals to all open-minded, fashionable individuals. The brand does not discriminate, whether young or just young at heart, it believes in providing bags and accessories that are accessible to all – regardless of age or gender. To put it simply, the company only hopes that it can please its customers. It understands that its customers value the minute details and the uniqueness of the item, and therefore, everyone within the company works together to provide excellent customer service. Indeed, the company began as a small wholesale fashion accessories brand, and thanks to its customer-centric creations it has grown exponentially over the years. In almost two decades of trading, Vendula London has become a multi-channel B2B and B2C brand, becoming an appreciable name amongst its peers. Approximately 45% of the brand’s business comes from online shoppers – the site is simple to navigate, utilising drop down menus, concise text, and high-definition graphics and photos. Furthermore, around 35% comes from wholesale retailers, and 20% from its Vendula London store on London’s South Bank. The very element that makes the brand stand out from the crowd is its uniqueness. Whilst the upper echelon of the fashion industry is saturated with abstract ideas, there is very little similar within the mid-market. Filling that gap, Vendula London has built an accessible and albeit eccentric platform that brings such products to the average person. Henceforth, through experimenting with new ideas and materials, Vendula London continues to stay relevant to its audience. There are very few brands that do what Vendula London does successfully, which makes it all the more a rare gem in the market. Additionally, its completely cruelty-free and vegan inventory of products is a staple in the company’s market success. As the world turns towards sustainable fashion, customers are becoming increasingly aware of the impact that animal products and fast fashion has on the environment and are turning to alternatives such as thrifting and faux animal products. Numerous studies dictate that fast and unethical fashion is one of the leading contributors to the increase in global carbon dioxide emissions. Vendula London prides itself on being an ethical retailer that takes care of its employees, its customers, and the planet. At the heart of the company is a set of strong, unwavering values, and environmental sustainability is a key part of them. Certified by the British Vegan Society, it is guaranteed that each product is 100% vegan and that at no point in the production process were animal products even considered. Vendula London consistently monitors its supply chain, ensuring that its production process is wholly cruelty-free, and that its staff are paid fairly. The company vows to make changes if and when an issue is cited, as the safety and happiness of its staff is a priority – indeed, it is what makes the company run smoothly. However, the overarching aim is to create a product that customers love, and through creating fun, off-the-wall pieces, it achieves this. Whilst the company has achieved great success over the past 18 years, it has also faced a myriad of challenges. Of course, in any company challenges are to be expected, as they are, after all, a normal part of business. However, while there were many