Global Vegan 2024 | 7 Auratherapy, which is currently undergoing a total rebrand and has changed its name from Adoratheraphy, is one of the leading providers of vegan aromatherapy products in the US. Through its plant-based alternatives to traditional perfume, the company is on a mission to enhance emotional wellbeing and make personal transformations available for all. People are clearly starting to take notice, and Auratherapy today has two flagship stores – where it offers much more than just products – and also sells online. Best Cruelty-Free Essential Oil Product Line 2024 – USA instead of alcohol, Laura and the team are able to further enhance the aromatherapy experiences they provide across their product range, especially in the case of their award-winning essential oil blends. Laura then adds: “Our candles, made with soy wax, further emphasise our commitment to sustainability and ethical practices. For us, veganism is not a passing trend; it’s an intrinsic part of our mission to promote plant-based healing and holistic wellness.” On the back of this, one of the most important things for Auratherapy is being able to simplify aromatherapy, which it does by educating and empowering customers to choose the scents they feel an intrinsic connection to, and which align with their emotions and goals. Called the ‘perfume with a purpose’ philosophy, this process is redefining the fragrance world, and Laura and co. are excited to be at the forefront of what is quickly becoming an industry-wide shift to safer and more meaningful products and experiences. This is not to say that the road ahead will be without challenge, and some of the hurdles Auratherapy is having to overcome include altering the perceived definition of aromatherapy – which is misunderstood, undervalued, and associated only with relaxation – to something more transformative and intentional, as well as traversing the rise in greenwashing, with the many brands that falsify their sustainable practices making it harder for authentic natural fragrance brands like Auratherapy to stand out. Nevertheless, the wellness industry is slowly changing and so too are the perceptions around it, and Auratherapy remains as adaptable as its surroundings so that it may continue to pioneer and help as many people as possible. The aforementioned rebranding is a great example of this, as are upcoming initiatives such as the Auratherapy certification programme – which will educate wellness professionals – and the opening of the Aura Sanctuary, its new headquarters. Through these initiatives, the brand is continuing to position itself as a leader. Ultimately, Auratherapy stands out in this space by bridging the gap between aromatherapy and personal transformation. Auratherapy is one of the leading providers of vegan aromatherapy products in the US. Through its plant-based alternatives to traditional perfume, the company is on a mission to enhance emotional wellbeing and make personal transformations available for all. People are clearly starting to take notice, and Auratherapy today has flagship stores in Miami and Asheville – where it offers much more than just products – but customized data driven aura & chakra reading services as well. Contact: Laura McCann Web Address: auratherapylife.com he mission of Auratherapy is as straightforward as it is profound – to inspire its customers to embrace their unique potential through the power of aromatherapy. This mission is realised both through its comprehensive range of oils, perfumes, sprays, and candles as well as the holistic health services it provides from its in-person locations in North Carolina and Florida. These include bespoke consultations, aura readings, educational workshops, and healing events all focusing on the mind-body-soul connection. Anyone can access these services or use these aromatherapy products, and Auratherapy’s diverse clientele ranges from spiritual seekers to everyday folk in search of safe, non-toxic alternatives to their favourite home and body products. CEO Laura McCann tells us: “Our clients are individuals who prioritise holistic wellness, ethical choices, and self-care. Whether they are seasoned yogis, energy healers, or newcomers to aromatherapy, we approach each customer with empathy and curiosity, offering tools to meet their unique needs.” With an operation centred around the core values of sustainability, accessibility, and self-love, Auratherapy is seeking to make a real difference in people’s lives, allowing them to improve their own wellness without having to sacrifice their morals or negatively impact the planet. The brand has not only upheld this ethos since its inception, it has also taken the necessary steps to advance it. Thus, as well as vegan, crueltyfree aromatherapy products, the company is now proud to use glass and recycled carboard for its packaging. This unshakable commitment to the planet is clear from the very beginning of the brand’s process, with every ingredient used in Auratherapy’s range being meticulously chosen for its safety and quality, not only for customers but also for their families, pets, and the environment. Moreover, by using non-toxic and breathable bases T
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