8 | LUXlife Magazine speaks for the authenticity of BIG sister’s mission, as Maïlys simply aims to help people experience the way she lives. Currently, the vegan industry is relatively small and not performing as well as it could, and Maïlys believes this is because meaningful change takes time. Many companies in the vegan space aim for immediate results comparable to industries that have existed for centuries. Time, strength, and resilience are essential for progress. Now, Maïlys believes that vegan brands still have significant work to do, and branding is one of the key areas for improvement. Making veganism attractive and accurately showing what it truly represents is essential for its growth and acceptance. “Our challenges now lies in combatting stereotypes and building enough confidence in people to encourage them to visit our restaurant for the first time.” Maïlys is finalising a BIG sister cookbook for brunch, which should be available early next year, plus there are plans to expand as the café’s current location has become too small to meet demand. “We are actively looking for the right place and the right partner to open the BIG BIG sister in London as the city is the main stage for veganism. What began as an idea and a concept has now been fully validated, and we are excited and ready for the next chapter.” Contact Details [email protected] Contact: Maïlys Torterat Web Address: www.bigsistervegan.com IG sister is a 100% plant-based coffee shop, based in Nancy, France, which serves a range of specialty coffee and homemade food for a truly innovative vegan dining experience. Established in 2022, BIG sister has one aim - to enable everyone to consume differently and to drastically reduce their impact on the environment, without any sacrifice. It is this core value which Founder, Maïlys Torterat, has based her business on to offer an optimistic, truly eco-responsible yet imperceptible solution to help save the planet. “Over the past two years, we have worked very hard to build something truly unique and authentic,” Maïlys explains. “We are proud to say that we have created something entirely new - a one-of-a-kind restaurant where the ambiance is truly distinctive, and the cuisine is nothing short of mind-blowing.” Guests visit BIG sister to experience something that they can’t find anywhere else - where the owners genuinely care about customers and showcase what veganism truly is, and what it should always aspire to be. The menu features high-end cuisine that is 100% vegan, incredibly flavourful and, what Maïlys describes as “highly Instagrammable, yet still affordable.” Ethics and authenticity are the pillars of BIG sister. Every detail is carefully considered, from energy-efficient operations (the café is zero food waste and 60% less energy consuming than your usual eatery), to ensuring delightful surprises throughout, all while prioritising sustainability in subtle, unobtrusive ways. At BIG sister, nothing is overtly perceptible and Maïlys says that most people wouldn’t immediately realise that the café is fully vegan, and that it strictly controls its energy consumption, or that it is even entirely zero food waste. In fact, she states that she would consider it a failure if these things were too obvious! “Our aim is to subtly plant the seeds for change,” she enthuses. “Inspiring a better future through thoughtful actions and bringing meaning back to people’s lives, while also building a strong community of leaders driving positive change.” For Maïlys, veganism is not a passion; it is instead a necessity and a lifestyle that she and her Co-Founder have embraced since 2014. This Best Vegan Food Experience 2024 – France & LUXlife Customer Service Excellence Award 2024 So much more than simply a vegan café, BIG sister is a sustainable, fully plant-based dining experience that is designed to enable people realise their potential through their consumption choices. We chat to one of the Co-Founders about her plans to ensure everyone is making the best choice for the future as the company gains recognition in the Global Vegan Awards 2024. B
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