Global Wedding Awards 2023| 29 Australia’s most awarded flower farm, Simply Rose Petals, specialises in creating innovative and inspirational ways for couples to celebrate their nuptials. Founded by a dynamic mother and daughter partnership, the pair are truly pioneers in their industry. We find out more from Sarah Rose Bloom as the company receives a place in the Global Wedding Awards 2023. Wedding Confetti Specialists of the Year 2023 – Australia not dyed, non-staining and biodegradable, so they are safe to use at any venue – even the most prestigious ones!” The rose petal cannons are one of the most affordable ways to create those spectacular photos that a couple will treasure for the rest of their lives. With clients ranging from the everyday wedding couple celebrating in their home backyard, right through to celebrity weddings and TV shows, Simply Rose Petals has appeared on many Australian TV shows such as The Bachelor, The Bachelorette, Dancing With The Stars, The X Factor, Big Brother, The ARIA Music Awards, Landline, and Fox Footy. “Because of their organic, natural, and fairtrade properties, our rose petals are also a regular feature in health and beauty products,” Sarah continues. “These include some big brands such as Lush Cosmetics, Dindi Naturals, packaging for gorgeous Le Rose Bridal Gowns, and brand activations for Jurlique.” In addition, the new freeze-dried edible flowers are creating their own celebrity following. Katherine Sabbath’s most recent cookbook, Bake My Day, features a stunning cake decorated with Simply Rose Petals freeze-dried edible pansies, whilst USA food personality, Sasha Nary of Sasha Cakes Chicago, has also featured the blooms in her most recent cookbook, plus in the last six months Sarah and Jan’s edible creations have been recognised in Indian Vogue Magazine, Better Homes and Gardens, New Idea, and Women’s Day. “Perhaps my favourite of all, is the inclusion of our rose petals at Magnum Ice Cream’s Pleasure Stores,” laughs Sarah. “To date we have served over 30,000 weddings and been inducted into the Australian Bridal Industry Hall of Fame too!” Most recently of all, however, was the recognition of Simply Rose Petals in the Global Wedding Awards 2023 which earned the company the prestigious title of Wedding Confetti Specialists of the Year 2023 – Australia. Now, it seems that the world is their oyster as Sarah and her Mum are more determined than ever to see their company blossom and flourish! “Every day we are inspirational, innovative, dedicated, authentic, accountable, and results-oriented,” Sarah states passionately. “Our mission is to help event professionals and food service businesses to bloom bigger and more profitably by creating magical memories for their consumers. And our vision is to create magical memories at one million unforgettable events!” Contact: Sarah Rose Bloom Company: Simply Rose Petals Web Address: www.simplyrosepetals.com.au rom the banks of the Murray River in Australia, Simply Rose Petal’s grows over 6,000 rose plants exclusively for their rose petals and around 4,000 edible flowering plants for cake and cocktail decorations. Next year marks the 20th anniversary of Sarah Rose Bloom and her mother, Jan Slater, establishing the southern hemisphere’s first rose petal farm. Sarah tells us a little more about how the company came into being. “Mum had already been growing cut flower roses commercially for about 20 years until her brother was tragically killed in a plane crash,” Sarah begins. “She was keen to bring the farm back to its glory days and I had recently returned home from travelling.” The mother/daughter team began growing cut flowers once again, however Sarah was surfing the internet one day when something a little different caught her eye. “I spotted a budding new industry overseas selling rose petals for weddings,” she enthuses. “I was captivated by the stunning shots of brides being showered in beautiful rose petals… so much more romantic than paper confetti!” As the saying goes, ‘from tiny acorns mighty oaks grow’ and it wasn’t long before Jan was researching and trialling rose types to find which petals dried the best, whilst Sarah turned her hand to the packaging and marketing side of things, uncovering her real passion in the process. Now, almost two decades later, Simply Rose Petals works directly with wedding couples, as well as partnering with celebrants, videographers, and other wedding professionals to ensure they can provide their innovative products for any occasion. “By far our most popular product is our rose petal cannon,” elaborates Sarah. “Mum and I invented the world’s first freeze-dried rose petal cannon which creates the most spectacular wedding confetti photos you can imagine. The rose petals shoot up to 12 feet in the air creating a voluminous confetti shower that you simply can’t get with people throwing handfuls. The added bonus that separates our cannons from paper confetti, is that our rose petals are completely natural, organic, F
RkJQdWJsaXNoZXIy MTUyMDQwMA==