19 | Luxlife Magazine Best Herbal Nutrition & Cosmetics Brand 2023 - UK Sunrider International (Sunrider) was founded in 1982 by Drs Tei-Fu and OiLin Chen, therefore the Sunrider story is really the story of the Chen family. It encompasses generations, ancient Eastern traditions, and modern Western innovation, and it begins with the company’s founders, whose passion for people led them to create powerful herbal products that help others achieve optimal health and wellness, and a business opportunity that offers them the freedom to live happier, more balanced lives. We find out more as the brand is recognised in the Health Beauty and Wellness Awards 2023. While the two founders started Sunrider in Utah in 1982, their journey began decades earlier in Tei-Fu’s homeland, Taiwan. Growing up, Tei-Fu was a sickly child, cared for by his grandfather using with timeless Chinese herbal remedies. The medicinal properties of these plants were so powerful that they ignited in Tei-Fu a lifelong passion for Chinese herbal philosophy. While studying herbal medicine and pharmacology in college, Tei-Fu met and married Oi-Lin, a gifted medical student from Hong Kong. The couple paired their natural curiosity, scientific expertise, and shared the entrepreneurial spirit to start a business that would change lives. After their marriage, the Chens immigrated to the United States and settled in Utah. Dr Oi-Lin Chen worked as a research assistant and Dr Chen had various jobs. They also began raising a family that would grow to five children. In 1982, Dr Chen founded Sunrider International, an herbal health food and skin care company. Dr Oi-Lin Chen practiced medicine to help support the family while Dr Chen worked to realise his dream. They started small with the formulation, manufacturing, and selling of herbal products from their home, Dr Oi-Lin Chen officially joined Sunrider as president a few years later, bringing her medical and managerial expertise. In 1987, the Chens moved their steadily growing business to Torrance, California, where they built their World Headquarters, beautifully situated on nine acres of land. They continued their commitment to producing the finest herbal products available by personally overseeing the formulation, development, and manufacturing of their products. Sunrider now owns approximately two million square feet of stateof-the-art manufacturing facilities in the United States, China, India, Singapore, and Taiwan. Today, guided by owner expertise, Sunrider is a growing global enterprise that currently spans nearly 50 countries and territories. All five of Drs Chen’s adult children hold senior positions within the multi-generational family-owned company, either directly at the corporate headquarters or on the Board of Directors. Over the years, education, disaster relief, health care, and the environment are but a few areas in which Drs Chen and Sunrider have sought to make a lasting difference in people’s lives. In March 2009, Forbes Asia recognized Dr Tei-Fu Chen as one of the “World’s Heroes of Philanthropy” for his charitable contributions to organizations such as UNICEF, the Gang Alternatives Program, AIDS Walk LA, the American Cancer Society, the Pediatric Therapy Network, Mentors International, and the MakeA-Wish Foundation. In 2014, further evidence of the couple’s philanthropism was demonstrated when Drs Chen donated $2.5 million to support the construction of Torrance Memorial Medical Center’s new Main Tower. The facilities house the “Drs. Oi-Lin and Tei-Fu Chen Family Surgical Center,” which is one of the most advanced surgical facilities in the region. In 2021, Sunrider used its annual Grand Convention as an opportunity to give back through a donation campaign in which more than half the price of every convention ticket was shared equally among three charitable organizations: Engage Now Africa, Mentors International, and United Nations World Food Program. This campaign proved to be instrumental in the building of a new maternity clinic, the Wonber Maternal Health Center, in Ethiopia, which opened in 2022 and provides vital healthcare. Sunrider products are based on a simple yet powerful idea that synergizes thousands of years of Chinese herbal study with leading-edge Western science. It’s the blueprint that guides the development of every Sunrider product, from concept to creation. “This is called the Philosophy of Regeneration where you nourish and cleanse your body with only the finest natural ingredients and eliminate harmful chemicals and artificial colors, flavors, and preservatives,” explains Tei Fu. With this philosophy, Sunrider “brings your body into balance, and a balanced body is a healthy body.” Owner expertise, exacting standards, and equally precise manufacturing also set Sunrider above and apart. The firm’s owners are medical doctors, organic chemists, and expert herbalists who oversee the research, formulation, and production of every product, without exception. The company uses only the most advanced pharmaceutical-grade machinery and controls every aspect of manufacturing - not a single production step is outsourced. It’s how Sunrider ensures the potency, purity, integrity, and safety of every Sunrider product. In 2022, Sunrider relocated its manufacturing plant from Los Angeles, California, to Midlothian, Texas, and is currently completing the construction of its new facility, the Sunrider Manufacturing Texas Plant (TXP), which includes a research and development center and spans 71 acres. The relocation of its manufacturing plant strongly positions Sunrider to achieve sustainable, long-term growth, and enables the company to better serve its global network of business associates and customers. Recently, the firm received further international acclaim as it was recognised in the Health Beauty and Wellness Awards, being named Best Herbal Nutrition & Cosmetics Brand 2023 – UK. Contact: Drs Tei-Fu and Oi-Lin Chen Company: Sunrider International Website: uk.sunrider.com
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