Health, Beauty & Wellness Awards 2024 | 11 to staying updated on the latest advancements in aesthetic treatments, skincare technologies, and wellness practices. By continuously learning and improving my skills, I can offer my patients the best possible care.” As an Aesthetic Nurse and owner of Cherrybomb Aesthetics, Ellen balances clinical expertise with empathetic care to deliver exceptional patient experiences. Every cosmetic treatment is approached with precision, meticulous attention to detail, and a commitment to patient safety. Its friendly and professional team strive to build meaningful connections with patients to foster trust and create a supportive environment. Under Ellen’s direction, the clinic has established a welcoming space where patients feel valued and truly understood. With its blend of clinical proficiency and personable care, Cherrybomb delivers outstanding results and creates genuine relationships based on empathy, professionalism, and trust. The UK aesthetics industry is still largely unregulated, meaning that procedures can be performed by inexperienced practitioners in unhygienic environments. In this unregulated field, there is a growing need for qualified professionals to protect patients from potential risks. By adhering to ethical principles and evidence-based practices, medically trained aesthetic practitioners play an essential role in safeguarding individuals’ wellbeing. Through continuous training and education, healthcare professionals can enhance their knowledge and skills to deliver consistently highquality services. Cherrybomb is a strong advocate for proper regulation and ongoing education, passionately advocating for improved patient outcomes and a safer, more reputable aesthetic industry. Ellen Metcalfe shares, “Cherrybomb’s unique selling point is centred around a holistic approach to aesthetics. I believe that true beauty comes from a balance of physical, emotional, and mental well-being. By addressing both the external and internal factors that contribute to a person's overall health and appearance, I strive to create transformative and long-lasting results for our patients. “Through my own experiences with health, beauty, and wellness companies, I recognise the importance of empowering patients and aim to equip them with my knowledge about skincare, lifestyle choices, and aesthetic procedures so they can make informed decisions that support their health and beauty goals.” Many businesses faced challenges during the COVID-19 pandemic but with Cherrybomb’s combination of agility, resilience, and innovation, the clinic was able to overcome the crisis. Some of the key challenges included navigating restrictions on in-person services, maintaining the safety of patients and staff, coping with financial uncertainty, and adapting to shifting consumer behaviour. To mitigate these challenges, Cherrybomb implemented robust health and safety protocols to align with public health guidelines, such as enhanced sanitisation, social distancing practices, and the use of personal protective equipment. By leveraging state-of-the-art technology, the clinic was able to offer virtual consultations, online appointments, and e-commerce solutions to support patient engagement and maintain constant revenue during periods of closure or reduced capacity. Furthermore, the Cherrybomb team took the time to pursue professional development and Ellen returned to university to train as an independent prescriber when she was unable to work at the clinic. Since its inception, Cherrybomb has remained committed to providing the team with continuous learning and development opportunities in the realm of health, beauty, and wellness. By staying up to date with the latest advancements in aesthetic treatments, skincare technologies, and wellness practices, Cherrybomb can offer leading-edge solutions to meet the evolving needs and desires of its patients. It is the clinic’s mission to deliver outstanding service, world-class products and technologies, and maintain high standards of quality and safety for its valued patients. Cherrybomb strives to achieve superior results that not only enhance patients’ physical appearance but also boost their confidence and wellbeing. With her clinic’s holistic approach, personalised care, patient education, and dedication to continuous improvement, Ellen Metcalfe aims to elevate the health, beauty, and wellness sphere and set a new standard of excellence for the future of aesthetics. Looking to the future, Cherrybomb is currently expanding the clinic and in the process of recruiting a new medical injector to support the growing business. Additionally, the clinic is in talks with a cosmetics lab and excited about a potential collaboration to create its own post procedure lip balm. Cherrybomb creates customised cosmetic enhancement solutions designed to help clients feel good inside and out. As a nurse-led aesthetic clinic, Cherrybomb provides certified, top-quality injectable treatments performed by its team of experienced medically trained aesthetic practitioners. Offering a wide range of skin rejuvenation procedures, the clinic prides itself on comprehensive services that cater to patients’ overall health, beauty, and wellness. With its holistic approach, Cherrybomb strives to set new standards and create a safer and more reliable aesthetics industry for all. Recognised in this year’s Health, Beauty, and Wellness Awards, Cherrybomb Aesthetics has become renowned as one of the best aesthetic clinics in the South of England for its transformative aesthetic results. Under Ellen Metcalfe’s expert leadership, the clinic looks forward to a bright future of innovation, education, and continuous improvement. We are pleased to bestow on Cherrybomb Aesthetics this year’s award for Best Aesthetics Clinic – Brighton for its unwavering commitment to quality, patient safety, and holistic care. Contact Details Contact: Ellen Metcalfe Company: Cherrybomb Aesthetics Web Address: https://www.cherrybombaesthetics.com/
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