Jun22596 18 | LUXlife Magazine Best Natural Everyday Essentials Retailer 2024 – USA Purely Rooted Goods Located in Colona, Illinois, Purely Rooted Goods is a family-owned business that creates locally handcrafted natural and organic selfcare products. Ran by a dynamic motherdaughter duo, the company is committed to educating others on the importance of using clean products for your hair, skin, body, and home. Here, we speak with Co- Founder Taelor Cheffer to learn more. Purely Rooted Goods was established in 2018, born from a mother/ daughter duo’s desire to shift the general public focus from chemical to non-toxic use of products for home and body. This includes everything from laundry detergent and refresher sprays to skincare and hair care, to health and wellness with teas and sore muscle relief. Jenny Blick, the mother of the duo, has always been passionate about creating her own natural products, and strived to stay away from storebought items that contained a myriad of unknown chemicals. Initially, Jenny’s creations were for family and friends, but all of that changed following the birth of her granddaughter because of her specific situation, as you will read below. Now, as needs arise from a multitude of conversations and requests, they have been able to work alongside customers to provide one on one attention to needs. Jenny says, “Being able to help support and provide for our families is important, but our main mission is to be able to help improve quality of life by helping people remove toxins from their lives and passing on important information to future generations.” Taelor Cheffer, the daughter of the duo, had her daughter Adeline at 24 weeks gestation, at under 2lbs birth weight. After being in the hospital for 77 days, Adeline had developed a wound while in the hospital that would not heal with any prescription, concoctions from specialists at the hospital, or over-the-counter medication they tried, and so Jenny set out to create a natural product to help. Taelor did not always believe in the power of natural medicine, but when the salve began to heal Adeline’s wound overnight, she was converted.
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