Health, Beauty & Wellness Awards 2024 | 19 Seeing the wonders of her homemade salve, Jenny approached Taelor with the idea of starting their own business. A secondary motivation was Taelor’s desire to be home with her tiny baby, and together to create a legacy business. Now, the pair helps others begin their journey to using natural products. Taelor says, “We have done the search so that you don’t have to and provide high quality alternatives to help you eliminate chemical and toxic ingredients found in mainstream products. What you choose to use could improve your health and quality of life, one small change at a time!” Jenny added that she is proud of what they have built together, “Countless hours of research have been done on ingredients and formulations to bring the best of our knowledge and experience, transforming them into practical products that are easy and simple to use, and most importantly that are clean alternatives to products used in every area of life.” Jenny and Taelor have both taken classes and have individually completed courses that include some certificate in skincare, hair care, and intermediate herbal courses that integrate a holistic approach to wellness, and foundations steps of formulating. Being a family-run business means that the team has an incredible close-knit culture and can call upon family and friends when needed, to rely upon one another in times of need and growth. In addition to Jenny and Taelor, the team consists of Jenny’s husband BJ (William Blick), daughter Jade, and several close friends. The company does occasionally outsource to contractors during seasons of skyrocketing sales or custom orders, but Taelor tells us, “For the most part, it is all run by our family. My mom and I work extremely well together, and we perfectly balance each other to provide strengths within the company that the other lacks. All of our shelves, displays and package delivery is handled by BJ. It truly is a dream to work with family and work well together at that.” Purely Rooted Goods offers a wide variety of items, including skincare, hair care, bath and body products, essential oil roller bottles, teas, and much more. The company uses only high quality, pure ingredients that are additionally organic whenever possible. We asked Taelor about the product line, and she tells us, “We don’t follow trends; we choose products specifically that our customers request time and time again, and research the best ingredients possible before we come up with formulations.” Jenny also added that, “Our product line seems to constantly be growing as we learn new things, or are inspired by a specific need, and we absolutely love what we do!!” Most recently, Purely Rooted Goods has launched its Summer outdoor product range, which includes scented and unscented sunscreens, after sun spray, and a bug repellent. All products in this line are made with nourishing botanical ingredients specifically selected to protect your skin in the summer months. The company has a broad range of shampoo bars and other products, available in various scents such as vanilla orchid, eucalyptus spearmint, and pineapple sage. They do have a few permanent scents, but specialty ones are added or changed each season. All bars are produced using various natural ingredients designed to promote numerous health benefits. The Hair Growth Shampoo Bar is a bestselling product that contains Horsetail Herb Powder, a rich source of silica. Also, among the bestselling products, are Green Tea Face Moisturizer and Creamy Face Serum which are designed to nourish and improve the skin integrity and lower stress. Customers also opt for the Healthy Hair line, which includes shampoo bars, regular and leave-in conditioners and a hair growth tea tonic. Energizing Moisture Spray is a yearround bonus to both hair and skin care, which contains Sodium PCA to draw moisture from the air into skin and hair, and with a delightful scent of Bergamot to refresh your body and mood on any hot or long day. With such a strong commitment to using only the highest quality, natural ingredients, it is imperative that Purely Rooted Goods is selective when it comes to resourcing. Jenny organically grows or ethically forages most of the herbs used in their products. “We make truly natural, non-toxic products. We are fully transparent on our labels and website of which ingredients we use and are meticulous in choosing companies we source our ingredients from” Taelor says. She notes that greenwashing is becoming increasingly more prevalent within the health, beauty, and wellness sectors and strives to educate others on the topic. Greenwashing is a dangerous marketing strategy where companies deceptively market their products or values as more environmentally friendly than they truly are. Purely Rooted Goods encourages consumers to research companies and products before making purchases, to ensure that they are not being misled by green labelling and organic claims. Purely Rooted Goods can assure customers that its products are responsibly sourced and rigorously researched before launch. The company uses only 100% pure essential oils, tested on chemical constituents with GC-MS testing. Not only are essential oils extracted from natural plant materials such as bark, seeds, flower, and roots, but they are also used to aid a variety of health conditions. It is evident that Purely Rooted Goods has done its research and know exactly what it takes to succeed in this industry. The team works tirelessly to promote responsible consumerism and we believe that their efforts are commendable. Purely Rooted Goods pursues excellence in everything that it does, and it is for this reason that the company has been named the Best Natural Everyday Essentials Retailer 2024 – USA. If you are interested in making the switch to organic and/or non-toxic products, you can find the full range of natural products on Purely Rooted Goods’ website. Contact: Taelor Cheffer Company: Purely Rooted Goods Web Address: https://www.purelyrootedgoods.com/
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