34 | LUXlife Magazine stablished in October 2022, this chic, beachy-vibe boutique salon’s clientele ranges from local residents to visitors, including professionals, local VIPs, active retirees, and individuals seeking highquality beauty treatments. Offering a wide range of services including haircuts, styling, coloring, manicures, pedicures, and skin care therapies, featuring Dermalogica® skincare along with Red Light Therapy Infused facials, to rebuild collagen and repair the skin, The Wild Berry Salon serves the people of Lauderdale-by-the-Sea and beyond. The overall mission at The Wild Berry Salon is to enhance their clients’ natural beauty through personalized care and artistic-based techniques. Every day, the team works towards this mission by staying updated with the latest beauty trends, investing in continuous education for all staff, and maintaining a client-centered approach. The Wild Berry Salon’s Red Light Therapy and Signature Mani/Pedis are examples of treatments that benefit overall wellness. Staying true to their mission, the team ensure that every client feels pampered, valued, and leaves the salon looking and feeling their best. Annie told us, “One of the main challenges has been staying ahead of rapidly changing beauty trends and client expectations. We’ve overcome this by investing in continuous training, staying adaptable, and actively seeking client feedback to tailor our services. Another challenge was building a strong team, and we address this by focusing on flexible work agreements to attract passionate and skilled professionals. We also select products and work with vendors who align with our mission and values. Therefore, we are always looking for ambitious, creative new team members, so stop on by to see if we are a match.” The Wild Berry Salon’s secret sauce and formula to success has always been taking good care of their clientele, ensuring that even if you’ve never been to the salon before, “you come in as a stranger ad leave as a friend.” They connect with their clients through personalized consultations and follow-up communication. The team at Wild Berry Salon are very active in their surrounding community, joining and creating events around music for their clientele – which they love – ensuring a strong and lasting relationship. With regards to the relationships built, Annie comments, “Life happens to all of us and our clients. Over the years we have had, births, divorce, death, marriage, domestic violence – all real life stories that we celebrate or have tears over. All while making you feel beautiful inside and out!” The salon’s story has deep roots, and Annie is pleased to be part of something so rich in history and beauty. Annie was excited to highlight the team’s commitment to their community and being a great neighbor who wants to see all the businesses in Best Family-Friendly Hair Salon 2024 - Southeast Florida The Wild Berry Salon, founded by Annie Berry, is a chic boutique salon located in Lauderdale-by-the-Sea, Florida. Just blocks from the beach, in such a popular tourist town, The Wild Berry Salon is nestled within a bustling hub and is always ready to help clients to feel confident and beautiful. Here we learn more as the elevated, award-winning salon is bestowed with a title in our Health Beauty and Wellness Awards 2024. Lauderdale-by-the-Sea succeed – to keep their little town thriving. Frequently hosting events in their Sting Ray Plaza, along with Big Cat Electric Bikes, of which they team up with in several community events. Annie shares, “It’s really been wonderful for the locals to see how committed we are to making our town great.” In 2023, The Wild Berry Salon won an award with Fresha.com – its booking platform. Fresha.com celebrate the very best in their Fresha Community with the "Highly Recommended Award" for those leading the way out of over 100,000 locations on Fresha.com. Annie is proud of the milestones in her career and, with her first full year of success with The Wild Berry Salon, the future is looking fantastically bright for the boutique salon. In 2024, they plan to introduce new cutting-edge treatments, expand their community engagement efforts, and explore opening new locations to reach a broader audience. Recently, they have successfully launched their Red Light Therapy and Body Sculpting series expanded their retail skin care product offerings with Dermalogica. They have also added beautiful seascape jewelry and “INIS the energy of the Sea” body care line from their local business – Coast Boutique of Lauderdale-by-the Sea – which certainly adds to their beach theme. Plus, The Wild Berry Salon has their own designer clothing line and a haircare line from Italy Called Artego as the cherries on top. Winning a title in this year’s Health Beauty and Wellness Awards 2024, The Wild Berry Salon is yet again recognised for their excellence, dedication, and top-quality service. Long may their success continue. Contact Details Contact: Annie Berry Company: The Wild Berry Salon Web Address: https://thewildberrysalon.com/ E
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