38 | LUXlife Magazine unrider®’s Founders, Drs. Tei-Fu and Oi-Lin Chen, started their business journey in Utah in 1982 when they decided to embark on a venture that would improve the lives of tens of thousands. Together, they have built more than a business, they have created a way to a better, healthier, and more fulfilling lifestyle. Tei-Fu’s experience as a child who was often unwell resulted in his grandfather caring for him with Chinese herbal medicine, which ultimately influenced Tei-Fu’s outlook on holistic healing and achieving good health through natural methods. Oi-Lin’s experience as a medical doctor meant she had the knowledge needed to understand how to tie ancient holistic solutions to the modern medicine of today. United, world-renowned herbalist Dr. Tei-Fu Chen and Western science-led doctor Dr. Oi-Lin Chen created something unparalleled. Now, Dr. Tei-Fu and Oi-Lin Chen’s five children help to lead Sunrider®’s global enterprise throughout nearly 50 countries and territories – partnered with thousands of Independent Business Owners (IBOs) and franchise store owners. Furthermore, Sunrider®’s team of skilled scientists continue to innovate the sphere with a great range of products for good health and beauty. From herbal foods and beverages to beauty products, including skincare and cosmetics, and household goods, Sunrider® delivers safe, innovative products that truly elevate our state of wellbeing. No matter how much times change, Sunrider® stands by its ability to invent, adapt, and respond to trends, needs, and challenges. Always putting good health first, Sunrider®’s continual research and development is a true investment for the good of the company’s progression, wider community of scientists, and, most importantly, its customers. With its in-house design and manufacturing, each product is created from beginning to end by Sunrider® itself, and its six facilities worldwide ensure that Sunrider®’s products are fresh, safe, and effective every time. Herbal Nutrition & Cosmetics Brand of the Year 2024 – UK Sunrider® Europe’s story is a family story based around its mission to fuse “tradition and innovation.” Deeply rooted in ancient Eastern traditions, which are expertly united with Western innovation, Sunrider® is built upon many generations of experience with herbal blends for superior nutrition and cosmetic products. Here we take a closer look at the company’s contribution to good health as it wins its title in our Health Beauty and Wellness Awards 2024. Sunrider® products guarantee a level of nutrition that is in its purest form, leaving consumers feeling energized and well throughout every day. From gut health to immunity, metabolism support to better brain function, and so much more, Sunrider® products introduce a comprehensive solution for everything we would like to achieve for our health.* Supporting our nutrition, Sunrider® has mental and physical wellbeing in mind. Soon it will be introducing its new ERB Functional Whole Foods line, which is set to further highlight its dedication to good health and optimised performance for all. Additionally, with the release of its latest skincare innovation, the Kandesn® Pure Bio Cellulose Mask from the Kandesn® Pure skincare line, Sunrider® clearly defines its response to the growing demands for more botanically based and sustainable skincare products. Staying abreast of trends within the health, beauty, and wellness sector, Sunrider® ensures its technology is continually evolving along with its products. Its app, Sunrider® Connect, promises to keep individuals up to date with all products available and helps them to receive all the personalised recommendations they may require. Its AI-powered shopping assistant also answers complex queries so that we can feel confident when selecting the best option for our physical health and peace of mind.± Soon to become a household name around the globe, this award-winning brand works hard to connect with customers and communities to spread joy, good health, and make the future a brighter place for all. *This statement has not been evaluated by your local health department. These products are not intended to diagnose, treat, cure, or prevent any diseases. ±Sunrider® Connect Shopping Assistant does not provide any medical advice. Please consult with your professional medical healthcare provider for any medical questions. Contact: Gabi Barrick Company: Sunrider® Europe Inc Web Address: https://uk.sunrider.com/ S “We continually update our product offerings without compromising on the traditional values and scientific rigor that have defined the Sunrider® brand since its inception.” – Sunny Beutler, CEO, Sunrider® International
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