Health, Beauty & Wellness Awards 2024 | 43 Best Luxury Hair Styling Salon 2024 – East Bay Susie Geda sees the beauty in every woman, but true her gift is also seeing their potential. It’s her mission to bring out the inner beauty in every client and leave them feeling the radiance that was there all along. Under Susie’s leadership, BIBO Salon produces independent professionals aligned with her vision and expertise, ready to spread her signature creativity and embrace their authentic selves. Susie is a product of international heritage and training. Raised in Africa, educated in India and trained in London, with BIBO Salon, she brings a whole new world of style and influence to Oakland, California. The salon is her passion project, fuelled by the perfect blend of talent and business acumen, and it’s more than earnt its place as a local favourite. BIBO Salon’s professionals are experts in visualising the unique style to suit every client. They adapt to any background, hair type, and request, so that clients are treated to uniquely tailored cuts, colouring, and blow outs with a cup of coffee in hand, or a glass of champagne if it’s preferred! Susie enjoys the artistic freedom of working in the US, where she’s operated since 2017, not just styling hair, but giving confidence and enhancing wellbeing. The salon’s cuts suit any hair length, including shags and mullets of the highest quality. Curling is a speciality, too, and the cadō curly method is their bespoke offering, entirely customisable for curls that look, feel, and flow precisely according to request. Stylists also specialist in blow outs of all densities for a sleek, premium salon appearance to tease out the shine in any head of hair. Hair care options range from restorative Kérastase Extentioniste, Fusio Scrub, and Fusio-Dose treatments, as well as Chroma Absolu to strengthen and revitalise colour. As a certified representative of Vidal Sassoon, Kérastase, Bumble & Bumble and Deva Curl, Susie is well versed in market-leading hair care products and methods. BIBO Salon both maintains colour and provides colouring following a quick consultation to discover just what each client envisions. Be it a root touchup, full colouring, or highlights across the full spectrum of levels and tones, the stylists are experts at matching expectations to results, often exceeding them. The salon’s culture thrives on Susie’s knowledge and expertise, which she openly shares with stylists to not just improve the salon’s offering, but to raise up others and support the wider hair care industry. She educates stylists on how to find their passions, improve efficiency, and to adopt a truly client-first approach. Susie hones talent, professionalism, and takes pleasure in setting stylists up to thrive in their careers. From clients to stylists, it’s all about empowering women to be their authentic selves and bring that energy to the world around them. At BIBO Salon, the city’s creative scene feeds into the atmosphere, and artistic professionals work under Susie to revitalise hair, give a redcarpet style to clients, and show women the beauty inside them with every style. It’s proud to serve such a diverse, vibrant community, and play its own part in making Okland shine. “If I don’t share what I know and make other women feel their power and beauty, what’s the point?” Contact: Susie Geda Company: BIBO Salon Web Address: www.bibosalon.com
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