Health, Beauty & Wellness Awards 2024

44 | LUXlife Magazine Best Microbiome Skincare Brand 2024 - USA Microbiomes - microscopic cell clusters that depend on us to keep them nurtured and cared for so that they can return the favour tenfold. They’re what keep us healthy, well, and maintain the beauty of our skin. Recognising this, the brilliant Sonia Summers founded award-winning skincare brand Shielded Beauty. Created to grant customers the opportunity to protect their skin with face and body formulas that keep microbiomes stable and hydrated, Shielded Beauty now stands as the industry’s most notable microbiome skincare brand. Join us as we venture through the story of the brand, and how it promises uncontested levels of skin protection. Proud to introduce an entirely new category to the world of beauty, Shielded Beauty is the product of an ambition to finally present enthusiasts and casual beauty routine enjoyers alike with skincare products that are designed to care for both what you can and can’t see. As a Latina-owned and ran brand, the collective has spent roughly four years accumulating a catalogue of anti-bacterial formulas for face and body applications. Each meticulously designed to protect people head to toe, Shielded Beauty’s products invite customers to indulge in a new beauty routine that’s bound to keep their skin looking – and feeling – rejuvenated. As something of a veteran within the beauty sphere, Sonia Summers has amassed a wealth of experience when it comes to cultivating disruptive businesses that specialise in creating never-before-seen avenues for the wider market. However, as the COVID-19 crisis began to unfold, Sonia opted to channel her expertise into something just as, if not more, impactful than anything she had ever worked on. She knew there had to be a way to create face and body formulas that wouldn’t dry out or compromise our microbiomes, and it was here that Shielded Beauty’s fascinating journey began. Driven forward by very personal stakes – namely the fact that, with many first responders in her family, Sonia felt it was her responsibility to do all she could to keep them safe – Shielded Beauty quickly soared through the ranks within the beauty industry. Customers finally had access to products that could both protect their skin and replenish their microbiomes in one fell swoop. After all, as times have changed, so too has the impact the environment has on our skin. UV rays, pollution, and airborne impurities leave us vulnerable to oxidative damage, collagen breakdown, and even compromised barrier function – a problem that required a solution, and fast. Thankfully, Shielded Beauty is this very solution – it’s a thoughtful entity whose products prioritise microbiome protection and barrier fortification on an incredible scale. Whether this manifests through non-toxic, anti-microbial actives for daytime protection, or ‘live’ probiotic formulas that retain skin balance and health overnight, the brand guarantees results, no matter the user. Clean, natural, sustainable, and clinically formulated, Shielded Beauty’s line of face and body formulas truly puts the wellbeing of you and your microbiomes first. To close, we’d like to share an exciting excerpt from Shielded Beauty detailing one of its most distinctive product lines to date – “Meet our patent-pending Guardian Complex™ formulations. A revolutionary clean+ical skincare brand that fuses science and nature to nourish your skin's microbiome. Each product is charged with skin-strengthening, powerhouse ingredients, including our exclusive, patentpending Guardian Complex™. Pamper and protect yourself from harsh environmental stressors with our line of clinically validated, naturally sourced skincare.” For far too long, people from all walks of life have had to forego the use of microbiomeconscious skincare, quite simply due to the fact that, until now, there were very few ranges that were accessible to the every day person. However, thanks to Shielded Beauty, skincare enthusiasts can finally invest in a quality line of products that flourish when shielding their microbiomes. It’s for this very reason that LUXlife Magazine has chosen Shielded Beauty for the title of Best Microbiome Skincare Brand 2024 – USA, and we look forward to seeing where its passion for microbiome protection takes it next. Contact: Paula Scandone Company: Shielded Beauty Web Address: https://shieldedbeauty.com/

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