Health, Beauty & Wellness Awards 2024 | 61 Sulphates are chemical cleansing or foaming agents, found within common household products such as toothpaste, cleansers, shampoos and more. In more recent years, there has been discussion on the safety of sulphates, with many opting to shop for products containing little to no chemicals. Enter Davroe, Australia’s first sulphate and paraben free professional hair care range, paving the way for salon professionals everywhere. Davroe Owner and Director, Mary Centofanti tells us more. Best Sulphate Free Hair Wellness Products Collection 2024 - Australia Davroe Davroe’s product line contains multiple award-winning products, this is evident through the strong focus on keeping the range accessible to all customers by having variety in the range and keeping products gentle and free from particular ingredients they may be wishing to avoid. “Davroe continues to formulate targeted solutions for all hair types and concerns, committed to continuous innovation, research, and consumer engagement in developing unique products,” Mary elaborates. The Scalp Remedy Shampoo has been Davroe’s number one product for over a decade. Designed to relieve scalp issues that are associated with dandruff, itching, flaking, redness, and dryness, the product is made from naturally derived ingredients, infused with Australian plant extracts, and Davroe’s signature Colour Protect Complex. This shampoo is suitable for individuals suffering with eczema and psoriasis and promises to provide instant relief to your scalp as a long term solution. It is evident that Davroe prioritises transparency and education within both its client relationships and its team. Through providing clear information about its product line and manufacturing processes, Davroe continues to build trust and credibility within the salon industry and market. This trust can only be established when a company operates with a team that is aligned to its core values. Dresslier opts for open communication, encouraging each member to share their ideas and perspectives. “As a family-run business, we take pride in fostering a sense of belonging and camaraderie within our team and spanning across our offices, warehouse, sales and production labs. We celebrate each success together, recognising that our achievements are the result of collective effort and dedication,” Mary tells us proudly. The brand has recently launched its Fabricate Dry Texture Spray and Fusion – Power of Three, and looks to expand even further in upcoming months. While specific details are under wraps, Mary indicates all future products launching continue the brand’s commitment to providing highquality, ethical, and sustainable solutions. We at LUXlife commend Davroe for its exemplary efforts to provide natural, non-harmful haircare products whilst continuing its mission of sustainability. For its innovation and dedication, we recognise Davroe as having produced the Best Sulphate Free Hair Wellness Products Collection 2024 – Australia. Looking to the future, Mary states, “As we move forward, we are confident in our ability to continue driving growth and making a positive impact in the world of hair care.” Company: Davroe Web Address: davroe.com Davroe’s manufacturer, Dresslier & Co Australia, began in 1930 and has been a pioneering force in the Australian hair care industry for over 90 years. In 1986, the company evolved and finally went to market with their key brand, Davroe. Now the industry leading, innovative hair care brand is consistently pushing boundaries and excelling in the salon industry, introducing many firsts to the professional world of haircare. With many notable achievements, being the first salon professional brand in Australia to eliminate sulphates, parabens, and all animal products and by-products from its range is most certainly a stand out. Director, Mary Centofanti tells us, “Davroe’s dedication to creating highperforming, industry first hair care products is a testament to becoming a success in over 30 countries worldwide.” In 2007, Davroe took the leap to eliminate sulphates and parabens from its entire range, whilst transitioning into a completely vegan line. Mary recalls that the shift was challenging, “At the time, there was concern surrounding the effectiveness of natural formulations compared to traditional products. This perception posed a significant challenge, as we needed to overcome consumer scepticism and establish ourselves as a leader in salon professional hair care.” Davroe is tailored to meet the broad range of needs of its clients all over the world and sets itself apart from its competitors by manufacturing natural, plant-based formulations. With a heavy focus on performance and sustainability, it is extremely important to the brand that the highest quality of ingredients are used when formulating. A fine example of this is the use of water soluble silicones, this means Davroe products do not cause build up on the hair and their all-natural formulas do not expel any toxins when applying heat. Davroe also has a colour protection complex made up of four Native Australian Extracts – Quinoa Protein, Grape Seed Extract, Kakadu Plum and Olive Leaf Extract. This CPC (Colour Protect Complex) is formulated into each product ensuring all products are colour safe.
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