10 | LUXlife Magazine n a world driven by smartphones and tablets, concepts of health and beauty are becoming more diverse and both the awareness and demand for healthy, sustainable products is increasing. BAEWORLD stands out in this market for its ongoing output of innovative ideas that meet the evolving needs of our times. BAEWORLD was founded in 1994, with the mission of meeting the needs of consumers around the world through careful market research and product development. In the three decades that have followed its establishment, the company has risen and grown into an industry leader, renowned for its unparalleled creativity and capabilities. BAEWORLD offers a comprehensive suite of services to its clientele, overseeing the development process from product creation to distribution. The company specialises in product planning and has been selling planned products to various media outlets since 2004, such as television, radio, and the internet. It has seen significant success in this venture, such as with its long-running health food, which has been running for over three decades, its blockbuster skincare series, and a variety of daily miscellaneous goods. Alongside this, BAEWORLD also provides wholesale services; the company offers a variety of wholesale products in the cosmetics, health foods, and daily necessities sector. Its wholesale catalogue includes skincare and beauty products, such as facial cleansers, moisture gels, and deodorants; health and wellness items, including detox health drinks, green tea-flavoured vegetable juice, (and fruit jelly candies-- delete); and a number of miscellaneous daily necessities. BAEWORLD places a focus on business-to-business distribution, supplying products to retailers and brands seeking high quality, reputable goods. The company’s flagship service is its Original Equipment Manufacturing, or OEM, services. BAEWORLD provides a range of support to its clients, from development to manufacturing and sales, and listens carefully to ensure that it encapsulates its clients’ wishes in alignment with the changing needs of the dynamic sector. This service allows businesses to launch their own branded products without the need for in-house manufacturing, saving them time and expenses whilst cementing BAEWORLD as a leader in its field. BAEWORLD’s services extend beyond the realm of product development, providing clients with import and export services for their products. The company offers overseas product planning and sales, meeting with buyers to plan for overseas television, mail order, and video sales before The health and beauty industry is continually evolving, reshaped by advancements in technology and the introduction of new and innovative products to market. One company playing an instrumental role in this ongoing evolution is BAEWORLD, a leading developer of cosmetics, health foods, and daily necessities. The company provides vital services to the sector, including product planning, wholesale distribution, OEM, and international trade. We heard more from Machiko Samukawa below, who works in International Marketing and Sales at BAEWORLD, as the company is named in the Health Beauty and Wellness Awards 2025. commercialising and selling them; the sales of OEM cosmetics, planning, proposing, and commercialising cosmetics in accordance with the rules of each country they sell to for complete compliance; and the import of daily miscellaneous goods through distributors in China and Korea. In order to succeed in such a dynamic market, BAEWORLD must position itself as a pioneer of products, renowned for developing and launching new, innovative, and inimitable products. The company is committed to conducting global market research on a daily basis, as well as researching trends emerging from overseas influencers living in Japan, to consistently remain one step ahead of the curve on a global scale. From here, BAEWORLD focuses on developing and proposing products that meet the needs of each country it serves, always in complete cooperation with both its Japanese and overseas business partners. Machiko told us: “First, our employees check samples from the user’s perspective. We then evaluate them and propose good products. We also remake products without hesitation if there is room for improvement. This stringent attention to processes has proven incredibly successful for BAEWORLD, as the company has developed and launched a number of prosperous products in its 30 years of operations. One such product, and what BAEWORLD considers to be its signature product, is the MIGIRI Face and Body Moisturising Gel. This underlying product of this product has sold 820,000 units via Japanese teleshopping and has been upgraded to comply with both the U.S.’s Food and Drug Administration (FDA) and the UK’s Medicines and Healthcare products Regulatory I Best Cosmetics Development Company 2025 – Japan
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