34 | LUXlife Magazine ince 2000, Abstract has been making clients look and feel fantastic. The salon is on a mission to deliver personalised haircare without the fuss, from fresh precision cutting and colouring to hair services for special occasions and everything in between. Abstract takes a clientcentric approach to its services, priding itself on the friendly and relaxed atmosphere it has cultivated within the salon, as well as its provision of honest advice, expert care, and results that leave guests smiling and eager to return for more. Kelly has been part of Abstract hair since 2005, when she joined as a stylist before taking over the salon in 2017. Her contribution to the salon’s connections with the community and the overall atmosphere for each and every client means that she has been an integral part of the salon’s growth over the years, “At Abstract, we don’t just do hair; we create a space where guests feel relaxed, listened to, and genuinely looked after,” Kelly told us. “So many salons can feel rushed or transactional, but we’ve made it our mission to slow things down and really connect. As regulars in the health and beauty world, we know how important it is to feel comfortable, understood, and confident in the hands of your stylist.” For Abstract, premium service is all about connection. The salon works tirelessly to continually raise the bar across the wider industry, whether that is through ongoing stylist training, providing exceptional customer service, and focusing on the simpler, little touches that make guests feel right at home. Its services extend beyond the realm of mere haircare, into ensuring that each guest leaves the salon feeling revitalised, refreshed, and ready to return for their next appointment. “We don’t just call them clients; to us, they’re guests,” Kelly shared. “And like any good host, we make sure they feel relaxed, welcome, and well looked after from the moment they walk through the door. Our salon is a warm, friendly space where every guest is greeted personally by their stylist and taken through a full consultation to make sure they leave feeling their best. We don’t just style hair, we share tips, advice, and practical know-how to help our guests maintain their look long after they leave the salon. It’s not just about hair, it’s about connection, confidence, and making every guest feel like part of the Abstract family.” “While community is still at the heart of everything, Abstract now proudly welcomes guests from far and wide who come for the experience as much as the expertise.” Wirral’s Hair Salon of the Year 2025 It is only natural that we seek the best of the best when entrusting someone to cut or style our hair. Based in Eastham, Wirral, Abstract Hair Design is an award-winning salon offering top-tier hairstyling, advice, and customer service at affordable prices. Join us below as we spoke to Kelly Cairns, Salon Owner and Creative Stylist, as Abstract is named in the Health Beauty and Wellness Awards 2025. Alongside a commitment to superior services, Abstract also leads the market with inimitable expertise. When it comes to hair, the salon heavily believes in staying ahead of the game – a mission that begins with training. Jack, Abstract’s award-winning Creative Stylist and Training Manager, leads regular in-salon sessions and the salon also works closely with top academies to ensure that its team remains sharp and their techniques always evolving. Abstract is lucky to boast an established team of dedicated expert stylists who understand the importance of supporting one another in their roles and working together as a cohesive entity to achieve excellence. Abstract also keeps a close eye on the market to remain ahead, focusing on global trends and guest requests. At present, the salon has noticed a rising demand for low-maintenance, lived-in colour, healthier hair treatments, and more sustainable beauty choices. These demands are not only reflected in Abstract’s approach, but also in the products it uses and sells in the salon. As an award-winning space, Abstract aims to expand its services with the addition of more stations, enabling the salon to empower more guests each day. Furthermore, under Kelly’s intuitive leadership, the salon has introduced new product lines and grown its team of experts to nurture local talent to become the very best stylists they can be – as well as their evolution to some of the best stylists around. The salon’s commitment to remaining one step ahead of the curve, driven by its unfaltering focus on the guest experience, has ensured that Abstract remains a key player in the health and beauty industry – more than deserving of the title of Wirral’s Hair Salon of the Year 2025. Contact: Kelly Louise Cairns Company: Abstract Hair Design Web Address: www.abstracthair.co.uk S Apr25259 HAIR DESIGN
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