Health Beauty and Wellness Awards 2026 | 7 Yū is a natural supplement brand that aims to fill nutritional gaps, solve health issues, and make healthy living more accessible. This mission helps them make supplements that do what they say they will do, as well as improve lives everywhere. Driven by the positive, often life-changing experiences its customers and affiliates have using its incredible supplements, Yū is spearheading a revolution in the world of nutritional supplements and weight management. For more on this, we caught up with Lyndie Jackson and Craig Johanson. Best Family-Focused Nutritional Supplement Brand 2026 – USA & Weight Management Innovation Award 2026 products, TrimFit and Control, are formulated with unique ingredients to help customers feel good both inside and out. “Launched in December, Control generated over $1 million in the first month of sales and has quickly moved into our number two overall seller in the company, behind our long-time flagship TrimFit.” Outside of weight management, Yū’s line of collagen products is another highlight, with these supplements seeing high-quality, natural, optimised collagen peptides available in three different forms. As Lyndie told us: “Each collagen product has an incredible impact on our customers’ hair, skin, and nails, and receives hundreds of five-star reviews.” With more than a million products sold to date, this consistently outstanding feedback from customers is a key marker of quality. Behind every one of the products sold by the company is a small and dedicated team who take on responsibilities beyond what might be expected of a role in a large company due to the size of this operation. The overlapping nature of this work encourages flexibility and collaboration, with everyone working toward the same goals and using their own skills to further enhance the brand. This environment allows everyone to see the impact their contributions are having. Spurred on by this close-knit team, the primary objective for Yū remains to provide supplements that its clients want to use. These are focused on different segments of the population and numerous demographics, with one example being a healthy aging line that the brand is currently in the process of launching. The aim of this line is renewal and regeneration, helping aging cells to function better. Coming up on its fifth birthday, the Yū team is very proud to have grown the brand every year since launch. Recently, a big part of this growth can be attributed to the aggressive product launch strategy carried out over the last 12 months, and this is something that is set to continue for the rest of 2026 and beyond. We wish the brand the best of luck with this, recognising its contributions in this space with two awards in this programme. Contact: Lyndie Jackson Company: Yū Web Address: https://yunutrition.com/ he supplements offered by Yū may vary in purpose, but what unites them is the major contribution they have to the health, beauty, and wellness of those who take them. As mentioned in the beginning, the products Yū has created are so impactful because they do what they are meant to do, and the team is proud to stand behind every single one of them. They believe each one is the best available in its respective category, be it for busy parents, employees, fitness fans, and so on. Some of the brand’s most loyal customers try every new supplement it releases, they trust that they will all be of the highest quality and offer the benefits they claim. Some of these loyal fans become affiliates of the brand, thanks to the influencer marketing programme Yū operates. Relying heavily on these influencers, who receive a generous commission for the work they do promoting these products that they love and use, Yū sees them as partners in building the brand. On the topic of influencers, Craig Johanson, one of Yū’s co-owners, explained: “We have partnered with some of the best influencers in the world. A challenge we are continually faced with is producing content, products, and promotions that resonate with them and their followers. We have to compete daily for their attention, and this is why we have created several platforms across the likes of social media to allow them to provide feedback and generate ideas that will help us better serve them.” Aided by this influencer support, Yū has built a comprehensive line of popular supplements used by people all over the world. Some of its most popular products are weight management supplements, with these going beyond helping to maintain or lose weight by contributing to raised energy levels and improved overall wellbeing. These two T Yū
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