LUX Health Beauty & Wellness Awards 2019

www.lux-review.com Page 17 LUX Health, Beauty & Wellness Awards 2019 To achieve this, she created an innovative new solution, Jousse ® , (juice) which is the new way to care for your hair. Formulated with three unique complexes PurenessPress™, Colorplex Shield™, and Safeguard Boost™, the product delivers combinations of red clover, caffeine, B-complex, saw palmetto, willow herb blend, melanin, honey rice protein, olive extract, keratin amino acids and botanical extracts. Maria explores how she invented the concept and how it is changing the hair care market for the better. “In creating Jousse, I have taken the concept of juicing into the health of the hair, which starts with the scalp. Juicing has made my body healthier and one day it hit me, how can I get these same results to the scalp and Calista line of haircare products and tools was founded in 2006 by Maria McCool, a professional stylist and salon owner. Her interest in hair started at age 10, cutting and styling her first client, her Barbie ® doll. This lifelong passion gave her the drive to become a competitive stylist, open her own salon and as a single mother create a top selling hair care brand, Calista, in Greek translates to “most beautiful” Today Maria strives to give women extra confidence when it comes down to their hair. As evidence of her dedication to this purpose, she coined the hashtag #beautybrave. To promote #beautybrave Calista is partnering with key social media influencers to bring awareness to celebrating women. “Personally, it is my wish that my clients should never have to fight with their hair. I want to guarantee that they feel great about their hair 365 days a year, not just when they leave the salon. I love offering them the ability change their look and change it back again, to have fun with it.” Calista’s extensive line of professional hair products includes shampoos, conditioners, styling products, finishing sprays and styling tools, all of which are specifically designed with the user in mind. We invited Founder Maria McCool to tell us more about Calista and the unique hair care solutions it has to offer. Maria McCool Best for Hair Care Products 2019 – USA & Best Hair Conditioning Product: Jousse Cleanse & Condition hair. I grabbed my Vitamix ® , a laundry list of plants and herbs great for skin and hair and started experimenting with my clients. I could not believe what I was seeing, their hair was transformed from the juiced ingredients delivering essential phyto vitamins and minerals to their scalp and hair. From then on my clients stop shampooing and started Joussing.” Ultimately, with over 25 years’ combined experience poured into product development and user experience, Calista allows clients to create the latest looks and help treat their hair at the same time. Over the coming years Calista will continue to focus on adapting its product line for the benefit of its valued clients. Company: Calista Name: Maria McCool Address: 600 Willowbrook lane #615, Westchester, PA 19382 Telephone Number: 484-473-8297 Web Address: www.calistatools.com