2020 Health, Beauty & Wellness Awards

Page 10 www.lux-review.com LUX 2020 Health, Beauty & Wellness Awards Founded in 2019, The Brand Whisperer create tailor made integrated PR, social media, and web design strategies for brands, encouraging clients to make a deeper connection with their target market. To start, Siena provides us with a brief overview of the agency and offers more insight into the type of clients with whom they typically work. “Mainly we work with SME beauty, health, and wellness focused companies, to try and shine a light on independently owned enterprises. In this economy, where a start-up can be created from your kitchen table, everyone has a chance to create their dream business and if the products created are genuine, effective and the brand has a story, that’s what we love at TBW. “Speaking to members of the press, bloggers, influencers, stylists and make-up artists on a daily basis gives us the insight and tools, that blend with statistics from trade publications and newspapers, to build awareness of our clients’ brands in the UK. Typically, we aim to create as many opportunities as possible for our clients’ target customers to encounter the brand in everyday life, and create curiosity around the products and brand name. This, we have found, leads to an increase in sales, brand advocates, and a steady and undeniable growth for those brands that we handle.” The public relations sector in the UK is an extremely competitive one to operate in, particularly in these times of isolation and COVID-19 dictating our every move, with agencies across the country constantly exploring how their PR and social media management can enhance a client’s reputation and online presence. In addition to their creative skills, with many of the team already being members of a range of industry bodies, networking groups and databases, the firm’s knowledge of the beauty, health Based in London, The Brand Whisperer is a specialist public relations agency who have served clients across the UK since emerging. Following on from their success in the Health, Beauty & Wellness Awards 2020, we got in touch with Director, Siena Clarke, to find out more. The Brand Whisperer Best Health & Beauty PR Agency - UK and wellness sectors has been enhanced significantly as Siena confirms. “The team at TBW are members of Roxhill Media (journalist database), Diary Directory (database and diary service), CEW (Cosmetic Executive Women network) and the British Beauty Council, meaning we are already fully immersed in the industry, so when there is an opportunity for our clients to shine, we know about it.” At The Brand Whisperer, the firm are keen to see its employees express themselves and showcase their creative skills and as Siena further explains, this is one of the reasons why the environment is a fairly relaxed one to work in. “Our staff and culture at TBW are very relaxed. As Director, I encourage creativity, different ways of thinking, and anything that gets our staff motivated and excited about a new project within the office, so it’s in our interest to make client work (from our point of view, and the journalists’) full of energy, fun, memorable and as eye-catching as possible.”