Health, Beauty & Wellness Awards 2021

www.lux-review.com Page 23 LUX 2021 Health Beauty and Wellness Awards such as Valentine’s Day and Christmas, and customers can download the app to browse through the library of designs prior to their nail appointment, or even upload their own designs and photos. This state-of-the-art technology offers a truly personalised nail art experience for any event, concert or destination, with intricate art printed onto nails in seconds and making blurring, smudging and polish mishaps a thing of the past. In terms of how the printing process happens, natural fingernails need to be prepared with a basecoat and Fingernails2Go’s special primer, which ensures the image adheres to the nail. The printing only takes 2-3 seconds, and for sets of artificial nails, a little longer, with the ink complying with cosmetic EU and FDA regulations. A layer of clear polish is then applied to protect the image. The longevity of the prints is dependent on the product used. For prints finished with a varnish topcoat, the expected duration is 3-5 days. If a gel topcoat is used, this can be extended to 10-14 days, although both of these are dependent on lifestyle, e.g. lots of manual working, washing, etc. will affect duration, and it is recommended to only use Fingernails2Go products. This technology doesn’t only provide exciting opportunities for the end user, but it has even more advantages for salons and retailers who are looking to shape their businesses into the nail art revolution: Fingernails2Go products will attract new customers to salons, stores, boutiques or shopping centres; they will increase the time that customers spend at the location; Fingernails2Go nail art can be used for promotions; other products can be advertised to Fingernails2Go customers; and the salon or store can be marketed using #Fingernails2Go on social media and encouraging customers to post photos of their nails while also using the hashtag. The beauty industry has been hugely affected by COVID-19, being one of the first to close and last to reopen. However, surprisingly, over the past few months, Fingernails2Go has seen growing levels of enquiries from around the world, from salons to retail chains, beauticians and beauty distributors, all interested in the potential to add an additional revenue stream, a new offering to customers, with less physical contact than existing nail art appointments, in a fraction of the time. Meanwhile, 2021/22 is set to be a demanding year for Fingernails2Go. It is looking forward to moving into new, bigger offices as well as increasing its manufacturing team to accommodate expected growth in the latter half of 2021 and onwards. The company is thrilled to be expanding to the US with its newest distributor, Salon Services, which has a presence within a variety of physical store locations across nine states; venues which will be ideal for demonstrating Fingernails2Go’s products. Salon Services has a superb distribution network with salons all over the US, and Fingernails2Go has indeed got plenty of room to grow with nailcare being a multi-billion-dollar industry. Company: Fingernails2Go Contact: Michael O’Hara Website: www.fingernails2go.com