Health, Beauty & Wellness Awards 2021

www.lux-review.com Page 59 LUX 2021 Health Beauty and Wellness Awards With the Kickstarter coming soon and generating a newfound buzz around this all new flagship project, M33 d.o.o’s NINU Perfume hopes to revolutionise how the industry and its clientele think about perfume. It hopes to be the landmark invention that shapes the sector’s ever- changing future. M33 d.o.o. and NINU Perfume Most Innovative Perfume Product 2021: NINU Perfume Apr21424 M33 d.o.o.is a company inspired by ingenuity. Now, with its latest product, it seeks to forever change the perfume industry with NINU, the world’s first touch-activated, highly tailored perfume experience. Fundamentally, it is this innovation that is pushing it to the forefront of its industry, making way for a brand- new paradigm, delivering a technologically enabled and luxurious way to enjoy fragrance that enthrals the senses and excites the mind. Ultimately, M33’s vision is to become a leading light in scientific development and solutions making the world ‘more vibrant, simple, and enjoyable’, as well as bettering the wellbeing of its clientele. In tandem with this, its vision and the values have ensured that its NINU product has the motivation it needs to succeed; everything has been designed around encouraging a luxurious approach to wellness as the heart of the operation, ensuring consistency and excellence throughout. NINU is a total reimagining of how perfume is enjoyed by its market segment, combining a technologically refined application with a variety of fragrance options, and a service that prioritises better living for its clientele. This up and coming company and its product have been generating buzz, but the most important thing for M33 is that it can keep learning. It strives to always do its best and to keep empowering its customers and staff to be the best they can be, with a staunch commitment to recyclable and refillable products that do their bit towards environmental corporate responsibility. The NINU experience, between its ecological awareness and Italian-designed prestige, has made it the perfume brand of choice for individuals who want that added luxury in their lives. NINU is for people who wish to ‘embark on an extraordinary journey and experience more’, M33 tells us, and in everything, it will strive to provide an avenue to reaching this. The customisation element of the NINU experience allows every individual to express themselves and their own unique nature through the way the service is personalised; using its smart and simple phone app, the intuitive AI will ‘sweep you off your feet and take care of your every wish’. Its future Kickstarter backers can certainly take note of this, and the fact that it is 100% vegan with over 100 perfume choices lends yet more credence to this brand’s name. It would also like to take this time to thank its staff, who have each provided a crucial building block in the growth and development of this company that has allowed it to create an experience like this. As with any novelty, it’s taking a leap of faith; but M33 is confident that it has developed something that is intriguing, disruptive, and fun, something that the market has not seen before. Being open to new ideas, feedback, and constructive criticism has been part of this as it has spent the past year developing and redeveloping NINU to ensure best fit. Excitingly, the Kickstarter will be launching soon to crowdsource putting NINU into production, and with the constant building of more industry partners and identifying its market early, it is excited to share the experience with the world and to be the catalyst of a wellbeing revolution. Company: M33 d.o.o. and NINU Perfume Contact: Marko Matijevic Website: ninuperfume.com