Health, Beauty & Wellness Awards 2021

www.lux-review.com Page 67 LUX 2021 Health Beauty and Wellness Awards Edible Beauty Australia is a cruelty-free and vegan friendly brand which offers conscious and holistic solutions to skincare and wellness that address the need for an “inside” and “outside” approach to achieving beauty beyond face value. It recognises that true beauty means more than simply looking good; it’s about caring for the health of your body, mind and the environment. Edible Beauty Australia Most Eco-Conscious Beauty Brand 2021 - Australia Mar21234 Edible Beauty Australia’s mission is to embody holistic beauty and wellness choices when it comes to what you put on and inside your body. The company’s proven inside-out approach celebrates pure botanicals and “food- grade” herbs and vitamins whilst eliminating hormone-disruptive toxins to achieve powerful skin-transforming results. Edible Beauty’s sustainability ethos underpins all its business decisions – from its use of 100% recyclable packaging, environmentally-focused charitable donations, to its ocean-safe sunscreen and all the ingredients it uses in its products. The company’s founder, Anna Mitsios is a naturopath and nutritionist. She blends wildcrafted botanicals and luxurious ingredients to achieve inside-out beauty benefits for every stage of life. This five-step formulation process harnesses the healing power of nature, considers your beauty concerns holistically and addresses the underlying cause of the condition, rather than simply offering symptomatic relief. Edible Beauty’s products are literally so pure “you could eat them” and include face masks, cleansers, serums and moisturisers, while its ingestible products address beauty from the inside in the form of teas, elixirs, gut health and collagen supplements, and plant-based protein powder. Constantly researching skincare innovations, new ingredients and how to become more sustainable in the world of beauty, Edible Beauty uses this information to continually upgrade and improve its products. This is supported by acquiring customer feedback to ensure that it is meeting and exceeding customer expectations. With customers expressing a strong interest in Edible Beauty’s ingestible and wellbeing products, it shows that they are wanting to care more for their skin topically and internally more than ever. The company has been working on developing more ingestible products as a result of this. Also, customers are becoming keener to see organic ingredients in the company’s formulations, so it is aiming for an organic standard this year. Customers are excited about active natural ingredients and Edible Beauty is making a more concerted effort to add these to its existing formulations and to educate on the benefits on these additions. This year, Edible Beauty is excited to be working on some new products, including natural deodorant and toothpaste, which will be quite special from a sustainability and efficacy perspective. That’s alongside the company moving toward an organic standard, which it is incredibly excited for; all of its products will be getting a slight tweak with some powerful actives being added to the formulas. Ultimately, the culture at Edible Beauty is based on passion for natural and conscious beauty, sustainability and spreading the word on how to transform your skin with powerful natural ingredients. Every staff member has a wonderful contribution to make in this respect; be it their creativity, attention to detail, communication skills or the love that they put into every box or parcel they pack. Company: Edible Beauty Australia Contact: Anna Mitsios Website: www.ediblebeautyaustralia.com “You absorb 60% of what goes on your skin, and what you put in your body radiates through your skin.We call it inside-out beauty,” says Edible Beauty Australia founder, Anna Mitsios.