Health, Beauty & Wellness Awards 2021

Page 68 www.lux-review.com LUX 2021 Health Beauty and Wellness Awards The Brand Whisperer is a small but mighty, multi-award-winning PR agency committed to working with independent brands in the beauty and wellbeing sphere as part of its founding mission to make PR services available to all – especially those brands with strong and laudable values. For many of those brands looking to take off and pursue ethical, sustainable or socially conscious ambitions, the time-consuming task of brand management is something they may like to hand over to an outside team of experts. However, the high rates and fees of larger agencies mean they are not a viable option for smaller brands. This is where The Brand Whisperer comes in. Handling communications, social media, and website administration, The Brand Whisperer offers a range of tailored services to help brands meet their growth goals in a gentle and sustainable way. Clients predominantly have a clear programme of products laid out and call upon The Brand Whisperer as an expert partner with a network of beauty branding, product development, and purchasing specialists, who can support them in promoting their services or products to a wider audience. The Brand Whisperer’s custom solutions are creative and innovative as the team works with each brand to determine how they can promote themselves widely in ways that surpass the norm. For instance, promoting an SPF brand in swimwear shops makes the most sense and is perhaps the most obvious choice. The Brand Whisperer goes further, talking to magazines and influencers who are Situated in London, The Brand Whisperer is an award-winning PR agency specialising in communications and marketing strategies for small, independent and ethically driven brands within the health, beauty and wellness sector. We take a closer look at the firm as it celebrates its most recent recognition as the Best Health & Beauty PR Agency 2021 in the UK. Mar21478 The Brand Whisperer Best Health & Beauty PR Agency 2021 - UK linked to the brand and its products to see them truly gain traction in physical locations and online presence. With the support of The Brand Whisperer and its partners, clients are able to see tangible growth that translates to business success. However, it is when working with brands that are driven by a purpose that The Brand Whisperer really thrives. The agency loves to work with clients that put the planet at the heart of its decisions and shape its business model accordingly, taking into account the environmental impact of their ingredients, processes, or distribution, or pushing even further to become a UK-Certified B-Corp. The Brand Whisperer builds strong and communicative relationships with its clients, so having values that align is immensely beneficial on both sides. As a small team, The Brand Whisperer is able to seamlessly integrate itself into its clients’ brands as an extension of its in-house team, working together with enthusiasm and determination towards the same goals. Although still a small team, The Brand Whisperer recently added to its ranks, hiring new talent through a number of channels and picking a diverse selection of individuals who have each contributed unique new perspectives and skillsets to the company. They, with the rest of the team, have had to adapt over the last year to accommodate the impacts of Covid-19 on both the beauty and the PR industries. Chief among these has been the loss of typical PR meetings, which were an effective way of putting clients physically before major journalists so as to spread the word. However, applying its usual innovation and agility, The Brand Whisperer has overcome this obstacle to come up with a ‘speed dating’ solution, a virtual concept that puts brands before journalists in efficient meetings so that they can share their messaging, products and brand in general with wider audiences, even in times of adversity. Now, as the agency looks ahead to the second half of 2021, it is with enthusiasm and optimism. One of its key plans is to enhance its already unique fee system that is designed to accommodate smaller businesses in new a fee-structure that continues to be low and accessible for smaller brands, but suitable for those looking for support on short-term projects on a regular basis. The launch of this model has already been well-received by brands looking to take a more casual approach to PR and press, in a successful solution that is representative of The Brand Whisperer’s award-winning and client-centric approach to PR and brand management. Contact: Siena Clarke Company: The Brand Whisperer Web Address: www.thebrandwhisperer.co.uk