Holiday 2026 | 25 JeeTravels: The Best Way to Explore Northern Europe From the landmarks of Helsinki to the seasonal magic of Lapland, Finland offers countless exciting escapes for those looking to indulge in luxury travel. Named the Best Luxury Inbound Tour Operator 2026 – Finland, JeeTravels takes the concept of ‘Nordic luxury’, which embodies rustic living in the lap of nature, and blends it with the grace of Indian hospitality, this as a result of its founding team’s heritage. CEO Saoni Mukherjee shared more about these bespoke Arctic luxury experiences. Creating new travel experiences that bring the serene beauty of the Nordics to the world whilst redefining what a luxury escape looks like in the mind of consumers, JeeTravels offers customisable tour packages meticulously crafted to showcase the very best of Finland and neighbouring Norway. Behind every package is a team whose customer-centred approach to both travel planning and luxury translate into the motivation to touch the lives of others. Travel can be a transformative experience, but this does not mean that the extravagances we are used to at home need to be sacrificed. Recognising this, JeeTravels takes a quality-first approach to its tours, seen through everything from transportation and accommodation to the experiences it provides. Long-standing partnerships with local providers including Kakslauttanen Arctic Resort and Strawberry Hotels only add to this, and these brands all work together to ensure that every guest receives only the finest service across the tour. Although the impact of these partnerships cannot be understated, JeeTravels more than stands on its own two feet, renowned across industry circles for its ability to blend the cool charm of Nordic minimalism with the warmth and generosity of Indian culture. This leads to a boutique approach being favoured over massmarket tours, with every Arctic experience able to be built from scratch to reflect the personal taste of the guest in question. The thoroughly modern approach JeeTravels employs stems from its roots in the postpandemic world, a period defined by significant hurdles and rapid evolutions in the market. High-end customers today prioritise experience-based travelling, comfort, and style over just hitting tourist hotspots across their itineraries, something which has proved perfect for this luxury tour operator in Finland and Norway. Saoni explained: “This aligns perfectly with our focus on creating unique experiences and providing guests with the chance to immerse themselves in the Arctic nature and explore regional culture at their own pace.” So, whether a client wants a private tour of Lapland for two, a Northern Lights winter vacation, or a Finnish Arctic adventure, the team here are more than happy to oblige. These longer stays are not all that is on offer, as a number of one-day trips to the likes of Helsinki, Tallin, and even on a king crab safari are also provided. “At JeeTravels we do more than travel planning – we create dreams and bring them to reality.” It should come as no surprise that Saoni is a big fan of travelling in her own right, and has visited more than 30 countries worldwide. Her move to Finland from India is what first led her to notice that, despite the breathtaking, untouched landscapes of the region, there was a huge gap for a luxury travel company in Helsinki. She has filled this through JeeTravels, but her work in this space is far from finished. As she continues to set the standard for luxury hospitality in the Nordics, Saoni, who was recently recognised in Entrepreneurs Today’s 35 Under 35, where India’s most promising young business leaders are celebrated, shared some invaluable guidance with our readers: “My advice to those wishing to enter this sphere is to act as a ‘builder’ – not just constructing a business, but influencing the lives of travellers by creating meaningful, high-quality narratives.” JeeTravels has certainly done this, and is now reaping the rewards. Having received a number of meaningful awards, including being honoured with the World Luxury Travel Award for three consecutive years, named Tour Company of the Year in 2022 and 2025 by the Travel & Hospitality Awards, and featuring amongst the Top 100 Travel Agencies & Tour Operators by the Luxury Lifestyle Awards, JeeTravels is also the only Finnish travel company recognised by the European Society of Quality Research (ESQR) for meeting measurable, verifiable quality standards in the world of hospitality. This slew of recognition is great for Saoni and the team, as it demonstrates the lasting impact JeeTravels is having in the lives of its clients. To see what all the fuss is about and to get planning the wintery tour of a lifetime, visit this tour operator at the link below. Contact: Saoni Mukherjee Company: JeeTravels OY Web Address: https://www.jeetravels.com/
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