Holiday Issue 2021

22 Feb21533 The Front Runners in Ethical, Natural Skincare Gaining acclaim as a Leader of Luxury for the year of 2021, Sophia Dee Skincare is creating exemplary and gentle skincare solutions for its customers. Combining the powers of nature with human ingenuity, its products are ethical and effective. Sophia Dee Skincare has grown over the years by holding to its values of creating clean, natural products that serve all manner of skin types. It specialises in skincare for sensitive skin and skin types requiring gentle care, using ingredients that are made from plant oils and extracts, all of which have been researched thoroughly. It ensures that a client has the ingredient information for any given product at their fingertips, striving to ensure it works with ethical and hypoallergenic materials. Even the most concentrated of its offerings has developed to truly put the care back into skincare. Furthermore, it is strict regarding its environmental and corporate ethical responsibility; none of its products are tested on animals, preferring instead synthetic testing options that return the same results without damaging the life of a creature. As a further aspect of its moral dedication, 5% of its sales are donated to Save the Children, an organisation improving the lives of children across the world. This company’s products serve a wide range of clients, but most are individuals looking for a fresh, ethical, and natural approach to skin products. It therefore tends to receive clints who themselves have strong moral principles, and with all its products being vegan, also caters to that market segment with diligence and efficacy. Alongside the exemplary attention to detail in terms of its ingredients and sources, it develops each product with overall effectiveness and value for money in mind. Its products treat skin with delicacy, ensuring never to strip layers of skin as a method of cleaning, as this can do more harm than good. Furthermore, its products will not disrupt the skin barrier in any way, rather, it cleans detritus out of pores, working in harmony with the skin’s natural oils, helping it return to a healthier, bouncier state. In this way, it is committed to making products free of allergens and irritants, all a part of its goal of creating most gentle lines to sell. Its clients have come to appreciate this lack of sensitising ingredients, veering away from unnatural and overwhelming elements in favour of a subtler effect. Its microbiome friendly products are developed without the use of essential oils, synthetic fragrances, alcohol, and witch hazel, as all these ingredients can produce adverse reactions in the skin. Essential oils are something it avoids, as these ingredients are made up of volatile components that provoke skin to come up in rashes and cause other such side effects. The harmful impacts of linalool, limonene, geraniol, and others used in essential oils are well documented and myriad. It even veers away from lavender, as to a lesser extent, it can also be an irritant. Furthermore, in another point showing its dedication to consistent quality, it keeps all its work in-house. Formulating and creating all its products within the company’s own team, and with the founder doing much of the ideation personally, it ensures that each batch is rigorously quality tested before it is released. In tandem with this, new product lines are extensively checked and double checked before they are approved for sale, keeping something behind the scenes for as long as needed until it is perfect. Picking and choosing from the best available suppliers, it holds an unwavering stance on quality that it will continue to prioritise as it progresses further, elevating the standards of its sector as it does so. Company: Sophia Dee Skincare Contact: Starlena Vaughn Website: sophiadeeskincare.com