Holiday Issue 2021

25 Mar21197 Ultima Collection is a unique award-winning group of ultra-luxury private villas and residences, a 5-star superior hotel, resort and spas situated in the most sought-after locations in the Alps and Mediterranean, making it clear as to why it’s been crowned the Most Innovative Luxury Hospitality Group 2021. Founded in 2016 with the launch of its first property (Ultima Gstaad), the concept of Ultima Collection is to provide an ultra-luxury “home-away- from-home” experience, allowing guests to feel completely relaxed and at ease, with properties that vary in size, from a six-bedroom standalone villa in Corfu, to a collection of thirteen four and five-bedroom chalets in Courchevel. The brand’s vision is to disrupt commonplace notions of luxury in the hospitality sector for the next generation of travellers by creating tailormade experiences in exceptional, secluded destinations, thus setting it apart from any possible competitors. Each property incorporates its own design inspired by and in harmony with the surrounding landscape, whilst offering the signature Ultima Collection amenities expected from a five-star service in the intimacy of a private residence, as well as unique guest experiences on demand. The development and design team has spearheaded the design of each property, using the finest materials to ensure that a beautiful narrative is told around each one, whilst maintaining an ultra-luxury feel throughout. Ultima Collection caters to UHNW individuals who understand the true value of spending quality leisure time with friends and family. Guests are able to fully relax while knowing their schedule is entirely in the capable hands of their Ultima Collection concierge team, who are imperative to the brand’s smooth-running success and the enjoyment of guests’ stays. Ultima Collection’s teams are charming, diligent and committed to ensuring guests have everything they could wish for and more during their stay – so much so that many guests will book a stay at a property depending on where a specific member of staff is currently based. Every single need and wish of Ultima Collection’s guests are not only thought of but anticipated. Guests’ habitual lifestyles are mimicked as much as possible, so they feel at home – yet in a completely different destination. The true Ultima Collection experience extends far beyond the four walls of the properties, and virtually anything can be arranged for its guests: from a private ski lesson with an Olympian champion, to a personalised wellness programme starting with a health check-up with a nutritionist, personal trainer and massagist. Hyper-personalisation service in utter seclusion is how the company defines itself. From the moment that guests choose to stay with Ultima Divine Seclusion Collection, not only does it get to know and anticipate their needs, but it also continues to delight each guest with surprises during their stay. Whether it is the type of feathers in their pillows or their favourite brand of skis, it delivers nothing but the best service and standards to all guests. Despite the pandemic, 2020 was a sensational year for Ultima Collection, with magnificent developments including the opening of two new villas; the collection now includes not only ski resorts, but also beachside and urban retreats, with a portfolio of extraordinary properties in Gstaad, Crans-Montana, Megève, Corfu and Courchevel. It was also during 2020 that the brand interestingly saw its most successful period yet, owing to the UHNW clientele – 95% of whom fly via private jet and stayed on average of three weeks or more. Each property is ideally suited to the resulting requests from guests following a global event such as COVID-19; longer-stay bookings, secluded destinations reached privately without contact of others, and arriving in uniquely private properties with fully personalised experiences on offer, provided by the intimate concierge team who follow the brand’s strict hygiene and health measures for complete comfort and reassurance. 2021 is also a significantly exciting year for the brand; it has two more Alpine properties scheduled to open later in the year with the first in the renowned ski destination of Courchevel which is made up of 13 ski-in ski-out chalets, each with four or five bedrooms. The second is an iconic building along the vibrant Gstaad Promenade in the prestigious Swiss village of Gstaad. It also has an incredibly exciting upcoming opening in Cannes that it’s looking forward to sharing with guests. The brand is also delighted with its two new projects which include a partnership with global aviation brand VistaJet, along with launching The Ultima Escape, a holistic wellness retreat available at each property, which offers a plethora of highly personalised and targeted treatments that support holistic wellness and a healthy lifestyle. Company: Ultima Collection Contact: Michala Chatel Website: www.ultimacollection.com/