Home and Garden Awards 2025 | 5 Taking immense pride in its ability to offer the finest, most luxurious bed linens, down comforters, and other such products on the market, Vero Linens has set the standard in quality and comfort for almost three decades. Founded by Steve Coval, who makes it his personal mission to see that all customers are afforded the best sleep and shopping experiences, the company is continuing to go from strength to strength whilst redefining sleep for millions. We caught up with Steve for more on how Vero Linens is changing the game. Best Luxury Italian Bedding Company 2025 – Midwest USA & LUXlife Client Satisfaction Excellence Award 2025 prestigious lineage in this art. Moreover, the region in which these linens are produced, which is situated at the base of the Italian Alps, has been an esteemed textile producer dating back to the Middle Ages. Such exquisite craftsmanship paves the way for a range of bedding unmatched in this space. “We cut no corners with the quality of our products”, Steve told us. “We select nothing but the finest grades of cotton in the production of our bedding.” Specifically, this includes long staple and extra-long staple cottons, with the length of the fibres directly correlating with the quality, strength, and softness of the sheets. This foundation paves the way for quality touches such as hemstitching, mitered corners, and seamless embroidery, all of which line these extra-deep-pocked fitted sheets. As well as the luxury Italian linen comprising everything from its Alaskan King bedding to its Texas King bedding, Vero Linens’ unwavering commitment to quality is further on display through its down products. Manufactured in the US and certified to IDFL standards, meaning the company does not partake in either live-plucking or force-feeding, these comforters and pillows are also all hypoallergenic. On the back of the unmatched quality of these items, from its luxury Italian bed linens to its baffle box down comforters and everything in between, 2025 is set to be a banner year for this, the Midwest’s leading luxury bedding company. Having already received hundreds of glowing, five-star reviews right across its line of products, Vero Linens is planning to double down on its dedication to setting the standard for luxury sleep. Recognised here as both the Best Luxury Italian Bedding Company 2025 – Midwest USA as well as with a coveted LUXlife Client Satisfaction Excellence Award 2025 on the back of the acclaim it continues to garner – this as a result of its straightforward, cost-saving business model and the product excellence it demonstrates at every turn – it is our pleasure to celebrate Vero Linens as the best in its class. Contact: Steve Coval Company: Vero Linens Web Address: https://www.verolinens.com/ elivering its signature products directly to consumers and luxury hotels right across North America, Vero Linens offers only the finest bedding solutions through a unique, direct-to-consumer model that sees the company make its own products before selling them exclusively online. Steve explained to us: “With this business model, we have usurped the typical retail distribution chain, eliminating a retail mark-up. This approach saves the consumer as much as 60% over like-quality bed linens.” Aside from sending its luxury Italian bed linens directly to the consumers at a reduced cost, something Vero Linens has been doing for approximately 12 years, the company is further distinguished as a result of its focus on a specific niche within the bedding market. “Oversized bedding” has become increasingly popular over the last five years or so, today having evolved into a range of four widely recognised sizes: the Texas King, the Wyoming King, the Vermont King, and the Alaskan King. When Vero Linens first entered into this market, a few mattress brands were producing these sizes, but nobody was producing high-quality bed linens for this range, which goes all the way up to 108” x 108”. Since the market was wide open, the company pivoted its focus – and has never looked back. These bigger beds are now more popular than ever, as many individuals – including professional athletes – find that the standard US king mattress is simply not right for them and their sleep needs. “We provide the finest bed sheets, down comforters, duvet covers, and mattress pads to those with these large beds.” Raising the bar when it comes to its luxury, Vero Linens’ bedsheets are all woven and sewn by hand in Italy, with the team of artisans responsible for this boasting more than 150 years of combined expertise and a D Vero Linens
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