Hospitality Awards 2019

Page 112 www.lux-review.com LUXlife 2019 Global Hospitality Awards soho basel: Best Contemporary Bar - Basel Ideally situated in the middle of the car-free pedestrian zone in Basel city centre, soho basel is the place to be any night of the week, just a short ten-minute walk from the Rhine River. Whether looking for a quiet, modern ambience as a backdrop for a pleasant evening, or craving the beats of a Saturday night club, this contemporary bar has many facilities for any day or night. Even before guests have had the chance to step inside the establishment, soho basel captures the attention of passers by with it’s first zone; the Boulevard. Located outside the front of the building, guests are invited to take a seat at a table or the outside bar, and enjoy soaking in the culture of the street. During the warm summertime, the Boulevard represents the perfect way to enjoy sunshine with a coolly refreshing drink and mouth- watering finger food. In the heart of Basel’s bustling city centre is soho basel, one of the most contemporary and trendy bars, complete with three floors and four zones that each bring something unique to the party. A distinctly luxurious gastronomic experience in the city, discover what makes this sophisticated bar the perfect way to experience the very best of Basel in a slick, contemporary setting. Once inside soho basel, guests can see the beauty of the building. The aesthetic is one of modern rusticism, expertly blending contemporary lighting and architecture, with warm earthy tones and wooden furniture. A ground-floor lounge-bar, the second zone is Midtown. Complete with towering cabinets of drinks, rustic furniture and plenty of lighting, the ambience is delightfully coupled with modern music to give the bar that contemporary relaxed feeling. Moving further inside, stairs can take guests either up or down to the two remaining zones. Downstairs is Downtown, a club or function room. Come the weekend, this is the place to be in soho basel. With a separate bar downstairs to prevent having to journey back up, guests can stay and party the night away with vibrant purple lighting and a powerful audio system playing all the latest and greatest club hits. Upstairs, or Uptown, is a vastly different story, acting as a gallery extension to the lounge-bar in Midtown. Smaller and cosier, but no less enjoyable, Uptown is the perfect place to escape with a friend and sit down with a drink to enjoy the ambience in soho basel. With plenty of seating, continuing rusticity in the furniture, and yet another bar upstairs, this final zone is ideal to escape the busyness of modern life. All of the four zones can be booked for events, with Midtown being the central and most-used. The establishment is capable of hosting many events, including corporate events, private functions, afterwork events, birthday parties, cocktail courses, and private clubbing. Distinct to the other three zones, Downtown can exclusively be used for dance and fashion events, and a myriad of exhibitions. To not mention the food and drink would be a sin, as the gastronomy on offer is truly exemplary. Cocktails are mixed by a team of highly-experienced and expertly talented bar staff, delivering top quality in a busy situation. The bar offers a selection of more than 350 drinks, with a flavour sure to suit everyone who comes through the door. Only the finest selection of food delicacies will do for soho basel, with exquisite appetisers and salads sure to tempt the taste buds. What is arguably the most luxuriously contemporary bar in the city, soho basel is the perfect place to visit for any occasion. Accommodating all people looking for different experiences, there is sure to be something to tempt visitors into staying and laughing the night away. Company: soho basel Contact: Desiree Publioz Website: https://sohobasel.ch/