Hospitality Awards 2019

Page 114 www.lux-review.com LUXlife 2019 Global Hospitality Awards Hard Rock Café: Best American Restaurant Chain - Europe Having recently opened the European flagship restaurant in London’s iconic Piccadilly Circus, Hard Rock Café’s newest establishment is the first to showcase the brand’s modern image. Including a new, revamped design style, the world’s largest Rock Shop ® , contemporary memorabilia, and brand-new menu innovations, this staple of the American dining experience is shaking things up in all the best ways. Boasting the world’s most valuable collections of music memorabilia with more than 81,000 authentic pieces, Hard Rock Café uniquely pays homage to both local and legendary musicians wherever the restaurant may be across the world. Beginning with an Eric Clapton guitar that still hangs in the London café today, the proudly-displayed merchandise also features collectible fashion and music-related items that any music lover simply drools over. Since the café’s founding almost fifty years ago, it has become a hospitality company that is relevant to all generations of entertainment lovers. Since it’s founding in London in 1971, Hard Rock Café has become synonymous with American food and culture for close to fifty years. Offering a one-of-a-kind dining experience with a commitment to using fresh, high-quality ingredients, discover the story of how this company has cemented itself as Europe’s best American restaurant chain. Recognising that the consumer’s palate is constantly changing and evolving on a daily basis, so does the food on offer at Hard Rock Café. The menu is continually updated with limited-time offerings which include burger pairings, innovative cocktails and much more, all of which is sure to present something for every guest who walks through the doors. Launching globally in April 2019, the new menu of deliciously innovative food at Hard Rock Café was revealed at the London base. Featuring the company’s most extensive food innovation in the company’s history, more than twenty new offerings have made their way to the table, including award- winning Steak Burgers, Boozy Milkshakes, Sliders, and Shareables. Undoubtedly the crowning jewel in the café’s extensive portfolio of exquisite offerings in the edible 24-Karat Gold Leaf Steak Burger™, from which all proceeds go to supporting Action Against Hunger. Other staples of the Hard Rock Café menu include absolute classics, such as New York Cheesecake, The Original Legendary Burger, and One Night in Bangkok Spicy Shrimp, all giving an authentic flavour of American food. Surrounded by neon lights and the world’s greatest collection of memorabilia, this place is for true rock stars, following in the footsteps of their musical idols. Each member of staff is committed to living out the motto of the café, “Love All Serve All” . Setting themselves apart from the competition, Hard Rock Café ensure that every single person who enters the establishment leaves with a full stomach and a happy heart, knowing that they have an experience that is unlike any other in the hospitality industry. Outside of the café, the brand motto is also reflected in a number of activities and philanthropic causes that they support, such as the aforementioned Action Against Hunger. Keen to stay ahead of new trends and ongoing developments within the hospitality industry, the experiential service on offer at Hard Rock Café is constantly in search of ways to improve and grow their ability to offer a truly memorable dining experience. At the core of the chain’s continued success however, is their unrivalled ability to make every guest feel welcome and have a memorable experience. Offering an authentic, one-of-a-kind entertainment destination that has grown to become a haven for fans of music, food, and good times, Hard Rock Café will indubitably remain a staple of American culture. Company: Hard Rock Café Website: hardrockcafe.com/location/london Contact: Stefano Pandin