Hospitality Awards 2020

Page 14 www.lux-review.com LUX 2020 Global Hospitality Awards Established in 2002 by a team of ambitious young university students, Mediasoul is a creative design agency that effectively wields new technologies and new media to create captivating branding and marketing for luxury businesses. Predominantly, these businesses are in sectors with which the founders feel a particular affinity, such as hospitality, art and handicraft, and restaurant and food, with some forays into the world of art and culture. The agency combines multiple disciplines, including Strategy Planning, Art Direction and Graphic Design, Content and Copywriting, Web Design and Web Development, as well as collaborations with trusted external specialists in other fields to create branding that makes an impact. Mediasoul seeks to provide bespoke products for their clients, which allows their businesses to establish strong connections with their own customers and leave lasting impressions. The firm was the culmination of a vision by four students with varying passions that covered information technology, economics, architecture, design and music but a shared dream to create carefully curated web experiences that used visual design and technology to tell the story of a brand. Creating profound engagement with users was quickly established by the Mediasoul team as the key to making a successful digital identity. Mediasoul designs stories and visual paths which can be implemented into Mediasoul is an Italian creative design agency that uses technology to proactively communicate the story of a brand to its clients. Combining passions for economics, architecture, technology, design, music and so much more, the Mediasoul team injects its distinctive Italian flair into every project to bring businesses across the luxury industry to life. This year, Mediasoul is the proud recipient of the LUXlife: Best Hospitality Communications Agency award for Italy. Oct20200 Mediasoul Best Hospitality Communications Agency - Italy digital spaces such as social media platforms, websites or mobile experiences that involve the users or ‘readers’ of a business, as they are described by the agency. The content, which is delivered digitally or through Mediasoul’s portfolio of high-end paper and printed products, is carefully designed to communicate through all mediums to appeal to all sectors of a client’s demographic. Mediasoul is able to express their creativity and expertise effectively in whichever way best suits the needs of their client. As such, Mediasoul has become synonymous with marketing projects that have strong personality, a well-defined visual identity, cutting-edge technology, and a powerful communication strategy that speaks to ‘readers’. In addition to staying abreast of developments and innovation in technology to deliver outstanding digital experiences, Mediasoul also implements its definitive Italian style that makes each project truly unique. Rooted in Mediterranean culture and values, Mediasoul is defined by attributes of passion and hard work, collaboration, openminded approaches and willingness to tackle even the most complex challenges. Employed in cohesion with the creativity and zest that is intrinsic to the firm’s signature style, the unique culture of Mediasoul is quickly gaining international recognition for the agency. With exciting projects such as its involvement as an external team in the design and development of MSC CRUISES Web application currently ongoing, Mediasoul has its visions set on a future of international expansion. This has already begun, thanks to increasing recognition and demand around the world for the firm’s distinct Italian style and vast expertise. Capitalising on this interest, Mediasoul has played host to clients within the luxury sector, involving them in the creative sphere of Mediasoul and introducing them to its unique culture of design and communication. As the firm heads into a new year, Mediasoul feels ready to make its vital contribution as ambassadors of Made in Italy. Contact: Giuseppe Langella Company: Mediasoul Web Address: www.mediasou.it