Hospitality Awards 2020

www.lux-review.com Page 19 LUX 2020 Global Hospitality Awards There’s nothing like a touch of luxury when staying away from home, and that service is just what BC SoftWear provides to hotels, spas and laundries across the UK and beyond. The team’s long-lasting product and ability to deliver promptly has made them the go-to name in the industry for towels and bathrobes. The towel is often the first thing that a guest interacts with. They feel it directly on their skin. Making sure that this first contact is a good one is a message of quality, luxury and indulgence to any and every guest. No two hotels are the same, so the team at BC SoftWear offer the best towelling solution, not just a range of towels. Every member of the customer service team has a vast knowledge of the industry, and of what products are right for where. In the same way that a good towel is a marker of quality, simply by going the extra mile in softness and fluffiness, the team at BC SoftWear goes above and beyond with their can-do attitude. Everyone from the delivery drivers, to the warehouse staff to those who embroider those special little details onto the luxury bathrobe or towel knows what it means to receive the best service, and aims to deliver it in every respect. Something that sets the team apart, and that they are being justly recognised for here at LUXlife, is the team’s commitment to saving the environment. BC SoftWear has implemented There’s nothing like a soft, fresh towel when staying in a hotel. Often, these towels are the first thing you touch when walking in. They set the tone for the stay to come. The team behind BC SoftWear are the geniuses behind this softer arrival. For the last nineteen years, they’ve provided towels to hotels and spas across Europe. We celebrate this double-award-winner’s amazing success by taking a closer look to find out more. BC SoftWear Best Hospitality Textiles Supplier – Europe & LUX Award for Excellence in Sustainability a vast range of different solutions to the sustainability crisis, allowing them to pass on a raft of energy savings when looking at individual products. On average, a towel from the BC SoftWear SmartSoft® collection will have a 70% Energy Saving and 65% less oil absorption than traditional towelling, as well as offering 40-50% reduced drying times compared with traditional towels and a knitted weave that means it will not pull or tear. It’s an extraordinary achievement, and their recognition for this work shows how far the team are committed to create something of true luxury. It’s a credit too, to the team’s policy of developing products that customers demand. The team created exciting colour ranges of products and textures of towelling that reflect trends in spa design, with an active R&D department that is always looking for new techniques in towelling manufacture that will improve dying processes for enhanced sustainability. Of course, 2020 has seen the hospitality industry hit by unprecedented challenges. Many hotels have shut with no news of reopening any time soon. The size of the firm has allowed the team to react agilely to the crisis, pulling together with clients and competitors alike to ensure that the industry will make it through to the end of the pandemic. Many companies have struggled to find their way during the COVID-19 pandemic, but the team at BC SoftWear have managed to thrive. Their efforts have seen continued demand and enhanced innovation that will change the way that the towel industry works. It’s no wonder that they have icons of indulgence, with an approach that champions sustainability and luxury in equal measure. Company: BC SoftWear Contact: Sam Cooke Sales Director Website: www.bcsoftwear.co.uk