Hospitality Awards 2020

Page 28 www.lux-review.com LUX 2020 Global Hospitality Awards Hero Guest is a microlearning app that helps companies within the Food & Beverage, Retail, Hotels, FineTech, FMCG and many more sectors to achieve their business goals, in particular those pertaining to its people. For businesses of all size and in any industry, a committed, efficient and successful team is vital, and regular training to maintain that standard is a key factor to success. However, traditional training methods and materials are often inaccessible or unengaging for employees, meaning training becomes infrequent and ineffective. Hero Guest wants to change this. The firm is driven by the ethos that ‘if you don’t teach it, you can’t demand it. If you don’t measure it, you can’t improve it,’ and as such, Hero Guest makes training easy. By transforming a company’s materials into learning and operation tools, Hero Guest helps the teams within that business to impact key business metrics, which in turn facilitates brand success. With an inhouse team of expert graphic designers, copywriters and pedagogues, Hero Guest is able to transform complex content into playful-reflective content, enabling an effective channel of communication and training with all of a company’s contributors and collaborators in a fun, easy-to-use app. As a result, Hero Guest is able to offer on-demand tactical training, personalised distance microlearning, playful-reflective teaching methods, gamification and history, data analysis and statistics, continuous improvement courses, internal surveys and customer satisfaction, training of offers and activations, internal healthy competition, reviews and mini exams, validation with photo witnesses and digital checklists with history. Better People, Better Service: this is the philosophy of Hero Guest, the microlearning app that uses the criteria, processes, manuals and standards of a company to deliver flexible and engaging training and certification for their employees. Considered the best training app for store teams in the Food & Beverage industry, Hero Guest is now looking to expand. Hero Guest Best Hospitality Learning Management System – Americas Moreover, the personalised nature of the app has been proven to motivate and empower employees to work better, whilst the fun and accessibility of the technology in the app promotes its every-day use in a company’s culture. Consequently, training frequency with Hero Guest is on average twelve times greater per year than traditional methods. Moreover, the data acquired through Hero Guest can be put to effective use in decision making for businesses as they look to take strategic steps forwards. Hero Guest has also evolved to best serve the needs of its users. For instance, the team found that companies want their employees to be immediately aligned all the time, so in less than eight weeks, Hero Guest came up with a training solution that is paperless and people-less. This efficient and effective model is now being implemented across departments to facilitate better and smarter business operations. For Human Resources, the initiative is used to direct, motivate and empower teams with Hero Guest’s courses, while in marketing, this model provides courses to show how to maintain and position a brand for best success. Hero Guest’s success as a business tool is clear, with adoption over 90% and 97% of users stating that they prefer Hero Guest to traditional methods. The feedback to the app declares that it makes teaching and learning easier and more engaging, proving that Hero Guest is achieving its founding mission. The brand continues to do so even in the midst of the ongoing pandemic. Whilst the global hospitality industry has been hit hard, Hero Guest is seeing businesses migrate to digital schemes to allow operations to continue safely. Hero Guest’s focus on training, certification and validation is becoming increasingly relevant and with more companies looking to digital products like this, Hero Guest is able to identify a great opportunity in the short term to connect with many new brands that are seeking to achieve greater impact at lower costs. As such, Hero Guest is able to look ahead with some exciting plans for the future currently in the works. Already present in ten countries across the globe, Hero Guest is looking to broaden its global reach, whilst at the same time expanding into different industries such as retail, hotels, restaurants, FinTech, FMCG and more. With its tech, Hero Guest will be able to help global companies improve key business metrics such as reduction of training times and costs, staff turnover reduction, increase in sales, and better quality of service. As Hero Guest pursues its own ambitious business goals in helping other businesses to do the same, there is no doubt that this will be a brand to watch in the months ahead. Company: Hero Guest Contact: Rodrigo Vargas Web Address: www.heroguest.com