Hospitality Awards 2021

Page 20 www.lux-review.com LUX 2021 Hospitality Awards What all started with Eric Clapton’s guitar donation to simply mark his seat in the first Hard Rock Cafe in London, became an extensive collection of music and entertainment memorabilia over the course of 50 years. Jon Bon Jovi’s guitar, John Lennon’s handwritten “Imagine” song lyrics, Slash’s flannel shirt… The collection has grown to over 86,000 pieces worldwide – the world’s largest. While appreciating the iconic pieces that line the walls, guests can tantalise their tastebuds with legendary burgers, boozy milkshakes and everything in between. Because Hard Rock Cafe has indeed earned its place among the greatest eating establishments in the world. While showcasing the very best of American cuisine, it also brings people together within a vibrant atmosphere, a community of individuals who share the same love of great music. Not only does the established eatery offer some of the most outstanding burgers, meals, sides, and drinks, but it is also at the forefront of gastronomical innovation coming out of America. It is constantly on the lookout for new food and beverage trends, and constantly pushes the boundaries to offer the very best products for its guests. The menu includes award-winning Burgers, and a myriad of classics that contain the essential Hard Rock spin. Since 1971, the mission at Hard Rock Cafe has been to “do well by doing good” in its local and global communities. In a world where Aug21240 Hard Rock Cafe Best American Themed Dining Experience – UK corporate philanthropy has become a new business strategy for many organisations, Hard Rock Cafe can be proud to say that its pursuit to “Love All – Serve All” has been a part of its DNA since day one. In 2016, Hard Rock International combined these two passions with the launch of the Hard Rock Heals Foundation, a global charity that aims to improve lives through the power of music. In the UK, Hard Rock Cafe has worked with various partners including Nordoff Robbins Music Therapy, The Caron Keating Foundation, and many more. Meanwhile, 2021 marks a very special year for Hard Rock Cafe, and its global brand as a wider entity. On June 14th of this year, Hard Rock Cafr celebrated fifty years in business, in light of which it announced Lionel Messi as the Hard Rock brand ambassador and released a new Messi-inspired merchandise collection. The first athlete to be named Hard Rock ambassador, this stems from the company’s roots when its original t-shirts came to fruition thanks to sponsorship from a local football team in the 1970s. The Hard Rock logo was featured on the team’s t-shirt, and to this day, Hard Rock’s classic t-shirt remains an integral part of its brand identity. 2021 has been a special and exciting year so far indeed. As it also continues to deliver an unrivalled American food and music experience, Hard Rock Cafe will undoubtedly keep receiving global praise for its excellence in the food and beverage industry. Company: Hard Rock Cafe Contact: Narissa O’Moore Email: [email protected] Website: www.hardrock.com Founded in London in 1971 by shaggy-haired Americans, Isaac Tigrett and Peter Morton, Hard Rock Cafe, is a chain of themed restaurants which offer visitors a one- of-a-kind dining experience consisting of delicious food and drinks and walls adorned in rock and roll memorabilia. Today Hard Rock can be found in 68 countries spanning 241 locations that include Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes.