Page 44 www.lux-review.com LUX 2021 Hospitality Awards Before entering hospitality sales in 2019, CEO and owner Jeromy Adler spent more than a decade on the project management side of commercial construction as the Project Engineer for a General Contractor. Drawing on that skill set, he founded JW Adler Interiors on the notion that selling to the hospitality industry should focus less on the selling aspect and more on project management. Like many during the COVID-19 pandemic, Jeromy was a casualty of layoffs. However, he used this time to fast-track a 10-year plan into a five-month project, launching his multi-line representation company amidst a global pandemic’s uncertainty, chaos, and economic turmoil. Throughout the pandemic, Jeromy discovered opportunities and took advantage of his time to fully conceptualize what his multi-line company would look like. Jeromy explains, “Due to COVID, a lot of manufacturers had to either furlough or lay off their salaried reps. A lot of them turned to independent multi-line reps, which presented a unique opportunity to acquire good lines quickly”. The result was that Jeromy was able to launch JWAI in October of 2020 with an initial lineup of five well-established, capable, and respected lines. The lines include Jay Edward Aug21571 JW Adler Interiors Most Promising New Manufacturer’s Representation Company - Southern California Hospitality, Bluebird Lighting, Royal Botania, Graphic Encounter Fine Art, and the Flitterman Collection. Within two months of his launch, he JW Adler Interiors (JWAI) is a Los Angeles-based independent multi-line manufacturer’s representative, serving the hospitality, commercial, health care, education, senior living, and high-end residential industries. JWAI has recently been awarded and recognized as the Most Promising New Manufacturer’s Representation Company - Southern California, with its service territory extending to Northern California, Las Vegas, the Pacific Northwest, Hawaii and, in some cases, internationally. added another – UK-based, Panaz fabrics, followed shortly thereafter with Benchmark Contract Furniture, becoming an undeniably well-positioned up-and-coming rep within his industry. To meet the demands of the West Coast hospitality industry, JWAI prefers partners who have a clear focus on responsible and competitive custom manufacturing or who offer something truly unique and luxurious. Jeromy explains, “We want to provide designers with the means to realize their vision while also allowing them, and purchasers, the flexibility to meet their client’s budgets.” An additional cornerstone of JWAI is fostering a sense of community within the industry. This includes everything from simple human outreach during the pandemic to the forthcoming ‘Side Hustles.’ Set to launch in 2022, Side Hustles is an online platform that will allow anyone connected to the hospitality industry and their families to promote, for free, their hobbies, passions, and talents outside of work. The aim is that the platform provides a forum to celebrate, support, and humanize the many creative and talented people who operate within the shared industry. Moreover, Jeromy offers consultations with manufacturing companies to help determine if independent multi-line representation is suitable for them. For manufacturers looking to push into hospitality or the new wave of manufacturers looking to move from salaried reps to independents, Jeromy and other like-minded colleagues believe there needs to be an understanding of the dynamic and reciprocal relationship between the representative and the represented. October 1st 2021 marked the 1st anniversary of Jeromy’s launch and to celebrate, JWAI has announced a new representation partnership with Moore & Giles leather. For Jeromy, this is an exceptional partnership because it means he is partnering with his wife, Cecilia, the long-serving and successful Southern California rep for Moore & Giles. Jeromy states, “While we have always worked together closely as a team, this new partnership will finally enable us to do so in an official capacity. She’s my inspiration for everything, and she’s the best at what she does.” As JWAI celebrates its first of many successful years and its new award recognition as Most Promising New Manufacturer’s Representation Company - Southern California, Jeromy confesses, “I’m glad this award is called ‘most promising’ rather than ‘best’ because I’m not even the best rep in my house. It’s not even close!” Company Name: JW Adler Interiors Contact Name: Jeromy Adler Contact Email:
[email protected] Web Address: www.jwadler.com