Hospitality Awards 2023 | 11 amount of reputable clients is, by far, one of the most difficult pursuits that a manufacturer can undertake. And yet, sOak London’s passion burns brighter than any other décor manufacturer currently operating within the sector. It has devised the perfect answer to all of the qualms facing the hospitality industry, and adapts these solutions into all of its creations. Be it fashioning muti-sensory designs that utilises a wide variety of woods, metals, resins, jewels, and other sustainable materials, or simply concocting something that nobody has ever seen before, sOak London demonstrates a keen awareness of how to capture those ‘wow’ moments within the pieces that it creates. Its works invite excitement – something that the hospitality sphere has been tirelessly chasing for decades. At its heart, sOak London is an artisan décor manufacturer that truly understands what goes into crafting the most unique and exquisite centrepieces for a variety of restaurants, hotels, and bars. Its brilliance is second to none, and it’s this irreplaceable prowess that has earned it such a fantastic worldwide reputation. We’re exceptionally proud to feature sOak London as part of our Hospitality Awards 2023 supplement – with such an uncontested eye for the little things that make an interior truly pop, it’s clear that sOak London is the go-to for any establishment wanting to make a striking visual statement. Contact: Rob Sumner Company: sOak London Web Address: www.soaklondon.com Alas, there is one specific case study that sOak London was eager to share with us, namely The Coburg Ritual Service that truly outlines the magnificence of this incredible manufacturer. sOak London was commissioned by Edrington UK to produce The Connaught’s Coburg Bar ritualistic serving trolley that perfectly captured The Connaught’s impeccable relationship with Edrington UK Whiskey. The brief was elaborate, complicated, and required a real eye for detail. Luckily, sOak London possessed the means to deliver on such monumental expectations. Beginning by approaching the design through the eyes of the customer, sOak London identified the feeling that The Connaught was clearly wishing to present, and proceeded to craft a design centred around the relationship mentioned within the brief. This choice was made in the hopes that customers would be able to immerse themselves in the history of the two luxury brands through aesthetics alone. Once the decision was made on how to best portray this long-standing partnership between The Connaught and Edrington UK, sOak London got to work on the finer details. Namely, it set its sights on integrating the countries of origin, starting with a mapping system that highlighted Scotland, Japan, and North America. From there, it was able to progress onto the actual craftsmanship, with one key intention in mind – to create tomorrow’s antique, today. sOak London went above and beyond to narrow down the appropriate timber for the trolley – a process that required a great deal of skill, experience, and time. In addition, sOak London made sure to broaden its horizons by visiting a multitude of suppliers until it found the exact material it was looking for. Once the materials were procured and the concept completed, it was time to transform fantasy into fact. Utilising gorgeous Walnut as the base material for the trolley, sOak London began work on breathing life into the project. In the process, it even developed a wholly unique layering technique – one that used hand-cut, leaf-shaped, gold-plated wafers to invite a sense of depth and ornate elegance to an already impeccable design. This, partnered with the inclusion of finely cut diamonds to pinpoint the Speyside region on its map of Scotland, acted as the finishing touches to one of sOak London’s greatest accomplishments to date. The finished piece represents everything that sOak London is capable of achieving, no matter how complex a brief may be. By uniting metals, scouring suppliers for the perfect wood, and encrusting the surfaces with jewels selected by the Jewellery Quarter’s most renowned goldsmiths, it forged a project that has created a lasting impression on any that have witnessed it. Now, The Coburg Ritual Service Trolley is a popular talking point for the WHISKY sommelier to explain the vast array of flavour profiles, creating an explorative journey, enabling the guests to engage with the ritual, all whilst paying homage to the history of all three regions included in the design. Following on from this, sOak London were commissioned to produce the now iconic and renowned Embrace Change service trolley for Buffalo Trace at the JW Steakhouse, London. In short, sOak London is an artisan décor manufacturer that has redefined statement pieces within a hospitality setting. It has kept itself invested in the industry since its inception and, as a result, has been able to recognise the challenges facing the clients that it takes on board. There’s such an overwhelming outcry for new, original ideas, but being able to deliver an engaging project to such a vast
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