Hospitality Awards 2023 | 35 Sterling Caviar is the largest provider of caviar in the US, utilising an environmentally friendly and sustainable method of production that has helped reduce the pressure on wild sturgeon stocks. The company aims to produce the finest sustainable California-farmed white sturgeon and caviar roe, whilst respecting the species, environment, and community as well as its staff and customers. Best Caviar eTailer 2023 - California enter through the gate, maintains a well-presented exterior and a clean environment, offers refreshments, and introduces them to staff members. The company is also mindful of guests with disabilities and ensures that its entrances and furnishings are ADA-compliant. Sterling Caviar aims to provide the best possible service to its guests by hiring people who are passionate, friendly, welcoming, intuitive, excellent communicators, and team players. With the right people in the right places, the team thrives in a collaborative environment. The company is extremely fortunate to have Fish Technicians, Caviar Processors, and administrative staff who are naturally determined to provide exceptional services. Several of its staff members have worked there for more than 30 years, which is a testament to the respect with which it treats its employees. Over the last 40 years, Sterling Caviar has grown thanks to its combination of old-world style legacy caviar tradition and scientific innovation, as well as its focus on outstanding customer service. As a result of its continued excellence, the company has been awarded Best Caviar eTailer, California, in the Hospitality Awards 2023. In the coming years, Sterling Caviar plans to acquire two more fish farms and a shrimp farm. It is also looking to expand its offerings into smoked sturgeon meat, sturgeon leather goods, and possibly some caviar-infused skin care. Contact Details Contact: Myra Tallerico Company: STERLING CAVIAR Web Address: www.sterlingcaviar.com In 1988, Sterling Caviar became the first commercial sturgeon farming operation in California, having sourced the original American White Sturgeon from the Sacramento River. Later, in 1993, the first farm-raised caviar in the world was processed and produced on the company’s farm. In 1994, the Sterling Caviar team worked with the California Department of Fish and Wildlife and the University of California, Davis, to develop an environmentally responsible breeding programme, then returned the original wild fish back to the river. Today, Sterling Caviar’s White Sturgeon caviar and meat are sold through its direct-to-consumer online store as well as to distributors, retailers, and Michelin-star restaurants. Customers purchase its products with high expectations, so the team go to great lengths to see them satisfied. From breeding and spawning through to harvest and production of the finished product, the company maintains strict quality control processes, allowing it to guarantee absolute traceability and transparency. As a result of these efforts, Sterling Caviar’s White Sturgeon is recognised by Monterey Bay Aquarium as a Seafood Watch “Best Choice”. Moreover, Sterling Caviar hosts tasting events in order to showcase the luxury of its award-winning products. In this, the company aims to deliver a sophisticated, luxurious, and educational experience. It uses elegant tablescapes with fine linens, charger plates, and decorative accents to elevate the overall aesthetic. It also provides customised menus that describe the caviar being served. To foster customers’ continued engagement with the company after initial tasting, the company offers gift sets and caviar club subscriptions. For an enhanced educational experience, Sterling Caviar also offers tours of the farm and classes for small groups. In this, the company engages with customers to teach them about how it spawns and raises its White Sturgeons, the different varieties and grades of caviar it offers, their various flavour pairings, and etiquette in intimate settings. It also provides details about its sustainability practices and efforts to source responsibly. This opportunity to visit the farm is unlike any other, providing guests with an educational experience that will truly resonate with them. When a guest first enters the farm, Sterling Caviar takes several steps to ensure that it provides them with a positive first impression. For example, it gives them clear instructions on how to find the farm and
RkJQdWJsaXNoZXIy MTUyMDQwMA==