Hospitality Awards 2023 | 9 It’s no secret that some of the most beautiful pieces of art are comprised of the natural materials that surround each and every one of us. However, it takes a truly skilled visionary to recognise the potential of otherwise mundane resources, and even more so to adapt them into one-of-akind, functional statement pieces. Thankfully, sOak London has such talent in abundance, and has utilised its immense understanding of woodworking, ceramics, and much more to craft timeless showstoppers for its clients. Whether it’s creating surf board servers for Polynesian customers, or designing moss garden servers for Japanese clients, sOak London sets an unwavering standard of quality, longevity, and beauty within the industry. sOak London is, undoubtedly, a pioneer within its field. Never before has a collective managed to master the art of harvesting naturally fallen timber for commercial use. It stands as a celebration of the natural materials that are all around us, and embeds this value into everything that it does. We have such a beautiful collection of natural resources spanning hundreds upon thousands of miles, and making use of the remains of former forestry is where sOak London truly thrives. It has long since recognised the beauty in the parts of nature that have finally succumbed to their mortality, and gives them a chance to shine again in new and inventive ways. As a result of the immense value that sOak London places on woodworking, it has managed to accumulate a marvellous catalogue of previously commissioned statement pieces. It has operated alongside a hugely diverse range of clients, from night clubs to high-end, luxury hotels, allowing it to express its expertise through a variety of forms. sOak London is a collective that avidly commits itself to its clients from start to finish, and has consistently gone above and beyond to fully understand the atmosphere within which its products will be placed. Only then can it manufacture the perfect, bespoke piece, each wildly different from the last. Every piece that sOak London manufactures within its UK workshop serves a different purpose. Whether this is due to an establishment’s cultural background, or a result of varying aesthetic styles, sOak London seeks to create something that isn’t simply unique, but completely distinct from anything that its clients may have seen before. As such, it comes as no surprise to learn that its work can be found in a handful of the world’s major cities. Diageo, The Connaught Bar, Chotto Matte, Edrington UK, and Zuma are just a few examples of the global gamechangers that sOak London has had the pleasure of working alongside, and each one stands as a testament to the irrefutable excellence that its pieces encapsulate. According to sOak London, one of the most crucial parts of its working methodology is to profile its clients’ style, branding, and history, all so it can develop ideas that are true to the nature of the space. Individuality is Statement pieces create individuality. This is a well known notion that has persisted since the birth of the hospitality industry. How else can one make a name for themselves, if not through the unique pieces of furniture with which they fill their establishment’s interior? Providing just this is sOak London, a décor manufacturer that has spent nearly a decade developing its eye for distinctive designs. Join us as we take a journey through sOak London’s history, and how it has come to earn itself a place as the UK’s greatest artisan décor manufacturer.
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