16 | LUXlife Magazine Best Luxury Hotel & Restaurant 2024 – Western Iceland Located approximately one hour away from Reykjavik, the Borgarfjörður region is an idyllic landscape with something to offer travellers of all hobbies and tastes. Whether you are visiting for a historical hike, a geographical tour, or looking to visit one of the world’s greatest wellness hubs, Borgarfjörður is the perfect place to escape from your everyday life. Below, we speak with Herborg Hjelm, CEO of Hótel Varmaland, the region’s leading luxury hotel. Established in 2019, Hótel Varmaland is a modern and eco-friendly hotel located in the scenic Borgarfjörður region. The hotel is renowned for its dedication to providing its guests with a comfortable, authentic, and memorable Icelandic experience that blends contemporary amenities with the natural beauty of the surrounding landscape. Hótel Varmaland caters to a diverse range of clientele, including leisure travellers looking to explore the Icelandic culture, business travellers requiring a conducive environment for productive work, and event organisers hoping to plan the perfect event set against the stunning backdrop of Borgarfjörður. Regardless of their travel intentions, guests of Hótel Varmaland are guaranteed to receive a top-tier service that is as unique as it is enriching. The hotel has maintained a longterm commitment to sustainability, community engagement, and personalised services that ensures excellent experiences across the board for guests. “By combining personalised service, attention to detail, proactive communication, and a commitment to continuous improvement, our team at Hótel Varmaland ensures that every guest has a memorable stay for all the right reasons,” says Herborg. “We aim to create an environment where guests feel genuinely cared for and where their needs and desires are not only met but exceeded.” Since its inception, Hótel Varmaland has developed its offerings to meet the varying needs of its clientele. Hailing from all around the world, guests of the hotel choose to travel for a myriad of different reasons, meaning that successful hotels must remain flexible to accommodate. Hótel Varmaland provides guests with a variety of room options, including standard, deluxe, and family rooms. All are equipped with modern amenities, and many rooms feature breathtaking views of the surrounding landscapes to truly immerse yourself in the wonders of Iceland. The hotel’s on-site restaurant, Varmaland, offers guests a menu that is inspired by traditional Icelandic cuisine, compiled of dishes crafted from fresh, locally sourced ingredients. Serving breakfast, lunch, and dinner, Varmaland prioritises seasonal produce to ensure the highest quality of food and can cater to an array of dietary preferences. Recognising the pressing need for flexibility within the hospitality industry, Hótel Varmaland also offers modern and versatile spaces for meetings, conferences, and events. Equipped with the latest technology and an expert event planner on hand, Hótel Varmaland will seamlessly integrate itself into your travel plans. As for the more adventure-inclined, Hótel Varmaland partners with local tour operators to offer guided excursions to nearby natural attractions, such as the Hraunfossar waterfalls and Deildartunguhver hot spring. The location also provides easy access to hiking trails and nature walks, making Hótel Varmaland the perfect base for outdoor enthusiasts. “In every aspect of our operations, from accommodation to dining, events, and activities,” says Herborg, “Hótel Varmaland is dedicated to ensuring that every guest leaves with positive memories and a deep connection to the unique charm of Iceland.” Looking ahead, Herborg tells us that the future of Hótel Varmaland is marked by strategic growth and innovation, as the hotel continues to enhance its offerings and strengthen its position as a premier destination within Iceland. Hótel Varmaland remains dedicated to delivering exceptional guest experiences, whilst leading the market in sustainability and community engagement. In the coming years, Hótel Varmaland will be making numerous adaptions and developments designed to strengthen its brand, enhance the quality of its services, and contribute positively to the broader community and environment. Such developments include increasing its reliance on renewable energy sources, such as geothermal power, the enhancement of its facilities and services, and the expansion of its culinary offerings. “In conclusion, Hótel Varmaland is more than just a place to stay – it is a destination that offers a rich, immersive experience rooted in the values of sustainability, authenticity, and excellence,” Herborg concludes. “As we continue to grow and evolve, these principles remain at the core of our operations, guiding us in our mission to provide unparalleled hospitality in one of the most beautiful regions of Iceland. We are excited about what the future holds and are committed to making Hótel Varmaland a leader in the global hospitality industry, known for our dedication to our guests, our community, and our environment.” Contact: Herborg Hjelm Company: Hotel Varmaland Web Address: https://hotelvarmaland.is/
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