Hospitality Awards 2024 | 29 Named after the Cubism movement that revolutionised the art world in the early 20th century, Hong Kong’s CUBE was designed specifically to partner with the travel and hospitality industries and provide them with impactful commercial strategies that are driven by data and focused on exceeding the expectations of guests. A broad range of clients benefit from these services, from multinational hotel management companies through to owner-operators, hotel investors, and asset managers throughout the world. Best Hotel Commercial Strategy Advisory Firm 2024 - Asia defining attainable goals, identifying any gaps, and adjusting the focus of a partner business so as to drive its revenue and optimise its profits for long-term success. CUBE’s guest-centric commercial strategies are more relevant today than ever, as both the hospitality industry and the world around it have undergone some major changes since the company was established in 2018. Whilst its environment may have changed, one thing that hasn’t is the guest-centricity that defines every CUBE service. Clients across this space now demand more comprehensive insight when it comes to the challenges of the industry, and this is why the company’s offerings remain adaptable and its mission concrete. On the back of this unwavering dedication, CUBE is excited to announce that it has a number of exciting developments in the pipeline relating to total hotel revenue optimisation. This encompassing process includes everything from providing these locations with leading-edge technology to developing the skillsets of their staff and honing the processes they adopt. CUBE’s entering into this area stems from the increase it has seen from owners and asset managers demanding solutions that help them manage their ROIs holistically. Additionally, CUBE is also in the process of expanding its reach, broadening its horizons by entering into new markets and further bolstering its client portfolio. Commenting on this, Philip says: “With these exciting times ahead, we’re driven by passion and energy as we continue to evolve and meet the growing expectations of the hospitality industry.” One area in which this ongoing drive can be clearly seen is through the CUBE Learning service, mentioned briefly above. Taking a workshopping approach to imparting wisdom, CUBE Learning leverages an interactive forum that sees knowledge gained and skills honed through practical sessions comprising real-life applications and open discussions. Across the avenues of revenue management, distribution management, pricing, and sales/account management, CUBE helps business leaders to become the best possible versions of themselves and take their hotels to new heights, a common theme that ultimately defines this company’s excellence. Recognised as the Best Hotel Commercial Strategy Advisory Firm 2024 - Asia, CUBE’s unrivalled commercial strategy for hotels and exemplary hospitality asset management consulting services make it a business more than worthy of inclusion in the Hospitality Awards 2024. Contact: Philip Schaetz Company: CUBE Web Address: cube-thinking.com pplying the same revolutionary mindset to hospitality today that Picasso and Braque did to art in the early 1900s, CUBE’s proactive, strategic, and tailored services span every stage of a hotel’s lifecycle, be it drawing up the documents during the development stage, helping to set budgets and plans ahead of opening, or overseeing renovation and repositioning plans. CUBE’s distinction also lends itself to data warehousing and business intelligence solutions, as well as to training and coaching solutions that support an operation. Prior to the commencement of any work, a series of exploratory conversations are carried out so that the team here can better understand the unique needs of the client. These discussions form the basis for the bespoke solutions that will soon be provided, guaranteeing that all pain points will be addressed and the necessary steps taken to eradicate them. Across this approach, tailored strategic and end-to-end recommendations are delivered, thanks to the combination of deep industry knowledge and a commitment to personalised services. With a track record of delivering measurable results and sustainable success, CUBE is distinguished in this sector by the fact that every project it takes on has the total focus of Siv Forlie and Philip Schaetz, its two owners. This unique method sees every client afforded the expertise and commitment they expect, and also reflects the personal involvement that exists at the heart of CUBE. On occasion, the company utilises the services of a robust partner network, which is comprised of like-minded businesses that share its values. As for its own technique, entitled the ‘CUBE approach’, this is based on a strong methodology that refutes the cookie-cutter method and sees a rich, unique connections formed. This industry-leading approach revolves around the analysis of current processes and structures, A
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